MIAMI, July 2, 2015 /PRNewswire/ -- AdMobilize today announced the release of AdBeacon 2.0, an upgraded version of the world's first "Plug and Measure" analytics solution that transforms the way businesses measure their ad performance in the physical world. AdMobilize also revealed today that it has raised an additional $1.6 million, with a total of $4.5 million in funding this year to fuel further development of its patent-pending platform.
AdMobilize takes the guesswork out of outdoor advertising, doing for offline advertising what Google Analytics did for online. AdBeacon combines sophisticated object-detection software with easy-to-install hardware that enables advertisers to capture an unprecedented amount of information about outdoor, retail, and out-of-home advertising. This not only provides greater accountability, but also makes it easier than ever before for businesses to understand and optimize their advertising spend and maximize ROI.
"We're changing the rules of advertising by applying the level of analytics that ecommerce companies use to real world advertising, in order to maximize sales in the physical world," said Rodolfo Saccoman, CEO and founder of AdMobilize. "AdMobilize gives brands the data they need to understand the physical world – it makes the world smarter."
Despite the fact that brands spend $7 billion a year on street-level advertising, such as bus shelters and digital signage, it remains a challenge to accurately track how effective those campaigns are. Moreover, the solutions that do exist are extremely difficult to install and configure, requiring huge amounts of time, money, and people.
AdBeacon represents a groundbreaking and effortless new way to track campaign performance in the physical world. The solution provides an all-in-one hardware and software solution that can be configured in two minutes and used by anyone, even people with no technical skills. It allows advertisers to track dwell time, gaze ratio, demographics, emotions and more. They can access performance data by location, time, audience, engagement, demographics, and other key factors to adjust campaign strategy and drive revenue.
"Realtime data and analytics drive online advertising and marketing for a reason – they generate incredible ROI," Saccoman said. "With AdBeacon 2.0, AdMobilize is giving outdoor advertisers and brick-and-mortar businesses the same advantages their digital counterparts enjoy. It's a gamechanger."
AdBeacon stands out in the market for its ease-of-use. The AdRemote apps for Android or iPhone enable users to easily configure the AdBeacon device. In addition, users can view the AdDashboard via their browser which provides an at-a-glance display of analytics in real time. AdRemote displays key metrics that quantify advertising effectiveness and users can share results with partners and customers in just one tap to augment point-of-sale metrics and drive new business.
AdMobilize is transforming advertising with a platform that delivers realtime insights about the physical world. By connecting the physical world to the online grid, AdMobilize provides business intelligence that allows brands to maximize outdoor, out of home and retail advertising returns, optimize store layouts and track digital asset performance. Find out more at www.admobilize.com.