Adnetik Partners with Adap.tv to Launch Real-Time Video Offering for Advertisers

Collaboration Enhances Audience Investment Management (AIM) Through Adap.tv's Online Video Advertising Marketplace

Oct 28, 2010, 09:00 ET from adap.tv from ,Adnetik

BOSTON, Oct. 28 /PRNewswire/ -- Adnetik (www.adnetik.com) announced today a partnership with adap.tv, creators of the industry's first online video marketplace and integrated onesource monetization platform, to extend the Audience Investment Management (AIM) system to online video advertising. Building on AIM's ability to help advertisers buy targeted display ads on an impression by impression basis, this new collaboration offers Adnetik a real-time bidding (RTB) solution for online video.    

Edward Montes, CEO of Adnetik, commented, "Partnering with adap.tv is the next step toward accomplishing the Adnetik mission of maximizing an advertiser's investment in media. Leveraging adap.tv's unique marketplace and RTB platform in conjunction with the AIM targeting system provides marketers a breakthrough for the acquisition of highly valuable audiences via video. AIM was built to scale across multiple channels, so we're excited to partner with adap.tv and look forward to providing marketers similar opportunities in additional addressable formats in the future."

Through adap.tv's RTB interface, Adnetik will help advertisers seamlessly buy targeted pre-roll video ads. Buyers gain complete transparency and control, as well access to a large pool of premium video inventory across the adap.tv marketplace. Combined with Adnetik's sophisticated targeting tools, advertisers can easily increase the effectiveness of their online video advertising campaigns and achieve scale.

Toby Gabriner, President of adap.tv, said, "Online video advertising is complex and buyers want a simple way to achieve the reach and scale necessary for their online video campaigns. By providing access to our advanced RTB technology within a transparent, efficient and scalable environment, we are helping Adnetik create greater value for its clients."

Clients who choose to work with Adnetik can bid for pre-roll, post-roll or interstitial video inventory, and reach up to 300 million users per day in a premium advertising environment. In addition to having control over where their ads are placed, advertisers can now buy video and display through one partner, saving time and expense.  

About adap.tv

Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace is the industry's first online video advertising marketplace. The marketplace connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. Adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/.

About Adnetik

Adnetik was established in late 2008, and now operates in six countries, including the United States, the United Kingdom, Mexico, the Netherlands, Spain and Brazil. The company AIMs to maximize the performance of an advertiser's online audience investment by trading media and data assets between portfolios of advertisers and publishers in order to efficiently distribute each ad impression on behalf of each advertiser. For more information, please visit our website at www.adnetik.com or email usinfo@adnetik.com.

For media inquiries, contact:


Melissa Scotti

Adnetik Inc.

617-849-6909

melissa.scotti@adnetik.com  


Julie Nicholson

Weber Shandwick for adap.tv

212-445-8371

jnicholson@webershandwick.com



SOURCE adap.tv; Adnetik



RELATED LINKS

http://www.adnetik.com


http://adap.tv