Adobe Executive to Speak on Mobile for B2B at Business Marketing Association, Southern California

Nov 18, 2015, 16:19 ET from SoCal BMA

NEWPORT BEACH, Calif., Nov. 18, 2015 /PRNewswire-USNewswire/ -- "The Truth About Mobile Marketing for B2B Companies" – A presentation and interactive discussion featuring keynote speaker, Ray Pun, Head of Strategic Marketing for Mobile at Adobe Marketing Cloud, will take place on Thursday, November 19, 2015.  This Business Marketing Association, Southern California Chapter (SoCal BMA) event is part of 'The Leading Edge' executive signature series, geared toward thought leadership and professional development of business-to-business (B2B) marketing professionals.  

"B2B companies must do whatever it takes to meet customers where they are—and increasingly customers live, play, work, and shop in a digital space, a world carried on mobile devices into physical spaces (home, office, mall, restaurant). Digital customers have the world at their fingertips, and brands better respond when they snap," stated Ray Pun. "During this upcoming event I will cover future trends and considerations for effective mobile first experiences that will enable B2B companies to engage buyers and achieve return."

Mr. Pun will discuss the importance of mobile marketing for B2B organizations and what opportunities are available. Pun will explore why companies are shifting to Mobile First and how that will affect marketers' overall digital marketing strategies. He will share current mobile trends that B2B companies are investing in and what the future "mobile only" buyer will be expecting. He will also discuss some key considerations on how to build an effective mobile marketing team. Attendees will gain insight on best practices for B2B mobile marketing, and learn what the most important technologies are to enable an effective mobile strategy.

The event will be held on Thursday, November 19th, from 3:30 p.m. to 7:00 p.m., at the Hyatt Regency Mission Bay, 1441 Quivira Road, San Diego, CA 92109.  Price to attend this SoCal BMA event is $55 – includes registered attendee wine reception with hearty hors d'oeuvres. Registration is available through the SoCal BMA website at

About Ray Pun
As the head of Strategic Marketing for Mobile across the Adobe Marketing Cloud, Ray Pun is responsible for evangelizing solutions that help marketers create, measure, and personalize mobile experiences. Prior to Adobe, Ray led the product strategy for mobile analytics at Qualcomm's Internet Services Division. He was responsible for the product marketing and product management of mobile content delivery solutions in North America and Asia Pacific regions, and partnered with leading mobile operators including Verizon, AT&T, KT, Tata, and Telstra.

About SoCal BMA
For 93 years, Business Marketing Association has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its B2B marketing community throughout the greater Los Angeles area, Orange County, San Diego, and the Inland Empire, through education, professional development, and peer networking.

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