® - Where Online Shoppers Donate To Animal Shelters For Free - Welcomes HALO®, Purely For Pets As 2014 Sponsor

Feb 04, 2014, 08:00 ET from

TYLER, Texas, Feb. 4, 2014 /PRNewswire/ --, an online shopping portal where consumers can donate to their favorite animal shelters at no cost just by shopping at stores such as Amazon, Petco, Best Buy, iTunes, Expedia, Lowes, and more, is thrilled to announce its exclusive 2014 Pet Food Partner: HALO, Purely for Pets, Ellen DeGeneres' natural pet food company.

How It Works - is an online Cash Rewards Mall featuring over 500 top-name merchants, from Amazon® to Zazzle®. With no login or password needed, shoppers simply connect to their favorite online stores through, select their favorite shelter to receive a percentage of their shopping totals, and then shop as they normally would.

"There is no pet food company more devoted to animal welfare organizations than HALO, and we are thrilled that their incredible partnership will allow us to greatly extend our reach to more animal lovers and shelter supporters," said Founder Chris Ruben. "They are an exemplary corporate citizen, and we are honored to work with them to help more animals in need. Over 1,300 shelters, rescue and adoption organizations from across the United States have already registered with, and over 600 donation checks have been mailed, so we are working hard to continue our mission and momentum."

"Helping shelter pets is part of our mission," explained David Yaskulka, HALO's vice president of marketing communications. "We wanted to help shoppers support animal shelters without having to take more money out of their own pockets. is a great way to support your favorite shelter for free."

Halo donates over 1.5 million meals of its Halo Spot's Stew every year to shelter pets by sponsoring Halo also sponsors the PBS series "Shelter Me," and donates more than five times the national corporate average through the Halo Pet Foundation, which sponsors national adoption campaigns with the Humane Society of the United States, ASPCA and more.

Pet parents can also shop for Halo natural pet products on through,,, (Pet Food Direct),, and 

About® is an online community where animal lovers can shop at hundreds of well-known merchants and service-providers while turning everyday purchases into contributions that directly benefit their chosen animal shelters, humane organizations or rescue and adoption groups. Every time you shop using, you earn money for your favorite animal charity. 100% of the donation displayed on goes to your shelter / organization. Visit

About Halo, Purely for Pets®
For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet's life. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now donates over 1.5 million meals to shelter pets annually in partnership with, and sponsors the acclaimed PBS series "Shelter Me." Halo's natural dog food, natural cat food, treats, supplements and grooming products are available at PETCO, Unleashed by Petco, and other fine pet specialty and natural food stores. Learn more

Erin Terjesen, 
Propel Communications on behalf of 602.625.2871

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