AdoTube Launches VidLogic, the First Video Campaign Management Platform Offering Visibility to the Entire Video Ecosystem

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- AdoTube™, the in-stream video advertising technology leader, today announced the launch of its new division, VidLogic™, the first full video campaign management platform for in-stream video advertisers. VidLogic is a single unified platform allowing advertisers to plan, develop creative, manage, target, optimize and report on video campaigns bought on nearly any exchange, network or publisher site. The platform is the first of its kind to highlight transparency in pricing, effectiveness and brand safety offering a holistic view of campaigns as well as the ability to offer a true GRP equivalence.

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"There has been a need in the industry for a technology platform that is actually all-inclusive in scope from creative execution through reporting," said Gail Perlow, President, Media Insight at Combe Incorporated. "We see VidLogic as a starting point for many TV advertisers to shift meaningful amounts of spend towards digital video."

For over five years AdoTube has been providing innovative video solutions and now with VidLogic they are offering marketers a true end-to-end solution with full third-party support. VidLogic empowers advertisers with the ability to manage all aspects of their video campaigns from creative development through reporting all in one intuitive interface.

• Creative Production: VidLogic's Creative Studio enables advertisers of all sizes to leverage their existing assets to create truly engaging interactive creative using formats such as the Polite Pre-Roll®, Ad Selector, or Interactive Overlay all within a 24-hour turn around period.
• Planning & Buying: Plan, forecast and buy inventory directly. Through strategic partnerships with top exchanges, networks, as well as direct relationships with premium publishers, VidLogic provides access to nearly 95% of global video inventory(i).
• All-inclusive Campaign Management: Manage and deploy campaigns using AdoTube's proven video ad serving technology and proprietary targeting database or marketers can leverage their own tools.
• Global Tracking & Reporting: Tracking that spans all inventory sources creating unified reports. Marketers can use this data with leading display desks for retargeting and remarketing of display ads.

"As an agency veteran, I saw an inherent need for a platform to simplify the extremely complex video advertising process," said Brian Mandelbaum, Vice President of Platform Development & Strategy. "With VidLogic, we took it a step further by adding support for nearly all vendors and insights that brand advertisers were eagerly awaiting."

With the largest suite of ad decision tools available VidLogic offers advertisers a better way to make the most of media buys. Utilizing VidLogic analytics, advertisers gain a deeper understanding of campaign performance of both reach and frequency across online, mobile and TV. The agility of VidLogic lets advertisers pivot results on multiple key metrics to gain insights that often go unseen. They can review audience metrics based on ad format or they drill down on content to determine which sites performed best and on which media devices.

• The Right Audience: Leveraging AdoTube's Proprietary Database, VidLogic enables advertisers to target based on detailed demographic, ZIP-code-level geographic, contextual and behavioral data using tools such as AdoTube's Response-Based™ Behavioral Targeting. Advertiser can also plug-in any 3rd-party tool or data-source.
• The Right Message: Optimize campaigns via any number of digital and brand metrics, and even optimize creative execution by using AdoTube's Creative Studio Wizard.
• The Right Format: Advanced technology scans the video stream, reading metadata keywords to understand video content, allowing advertiser deliver the best format that best matches a consumer experience.
• The Right Context: Both technology and a manual review of all video content is used to screen and examine questionable content prior to an advertisement being served ensuring brand safety.

VidLogic also provides deeper brand insights into metrics such as awareness, favorability, purchase intent and more though AdoTube's In-Stream Response™ brand studies.

"The shift of advertising dollars towards digital video has given rise to a demand from brand advertisers for more transparency and control over the video advertising process," said Steven Jones, Chief Strategy and Operations Officer of AdoTube. "With VidLogic, we make online video safer and a more informed process for advertisers to make truly impactful campaign decisions."

For more information on VidLogic, please visit http://VidLogic.com.

(i)  Based on comScore's September 2011 U.S. Online Video Rankings

About AdoTube

AdoTube™, part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 36 locations worldwide, is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers. For more information, please visit www.adotube.com and follow AdoTube on Twitter.

SOURCE AdoTube