AdoTube's Q2 2011 Format Index Finds That 84% of Viewers Who Choose their Pre-Roll Ad Experience Watch the Entire Advertisement

AdoTube's version of the "Ad Selector" format held onto 84% of viewers who started watching

View the full index:

Sep 28, 2011, 09:00 ET from AdoTube

NEW YORK, Sept. 28, 2011 /PRNewswire/ -- AdoTube, the in-stream video advertising technology leader, announced the release of its Q2 2011 In-Stream Ad Format Index today. The index premiered data around AdoTube's version of the "Ad Selector" format. The Ad Selector had an incredible retention rate of 84% – meaning that 84% of viewers who chose their Pre-Roll advertisement watched the ad to completion. Overall, it also showcased a 63% view-through rate, as well as a 5.8% click-through rate.

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The index is the result of analysis on 5.3 billion impressions served across the AdoTube Network and provides an overview of the growth and effectiveness of different in-stream video ad formats across industry verticals.

Additional highlights from the index include:

  • Video ads account for close to 60% of all ads served
  • Interactive Overlays are up by 10% pulling from Branded Overlays
  • Average click-through rates continue to rise - jumping 20% to 2.25%
  • Food Services increase investment in online video - 311% over Q1 and 122% over Q2 2010

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement and retention rates. View the full index and findings at


AdoTube™ is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers. For more information, please visit and follow AdoTube on Twitter.