ADP Offers Ways to Engage Generation X and Y Workers in Retirement Planning in Support of National Save for Retirement Week

Employers should speak their language, make enrollment options simple and provide interactive information to bolster retirement readiness

Oct 23, 2013, 08:30 ET from Automatic Data Processing, Inc.

ROSELAND, N.J., Oct. 23, 2013 /PRNewswire/ -- In support of National Save for Retirement Week, ADP®, a leading global provider of Human Capital Management (HCM) solutions, offers tips to help small and midsized business owners engage Generation X (employees between ages 30-50) and Generation Y (employees under age 30) to help raise awareness about retirement savings.  ADP also shares pointers younger employees can take to get their retirement planning on track for the future.

According to the Employee Benefit Research Institute's (EBRI) 2013 Retirement Confidence Survey, only 13 percent of Americans are "very confident" about their retirement planning.  The study also showed that 75 percent of workers between the ages 25-34 have accumulated less than $25,000 in total savings and investments.  

"Generation X and Y workers know they need to plan for retirement, but often don't feel confident in their ability to do so," said Chris Augelli, vice president, product marketing and business development at ADP Retirement Services.  "These younger generations are looking for assistance in meeting retirement savings challenges.  Employers who can provide them with the tools, guidance, and investments to help them successfully plan for their future can significantly boost employee recruitment and retention, and improve overall morale within their businesses."

Tips for Employers: To best engage with Generation X and Y employees, employers should remember these tips when helping with their retirement planning:

  • Speak Their Language – Technology has reshaped the way younger generations communicate.  Use modern communication channels to inform employees about the importance of having a retirement savings strategy by creating blogs or social media forums for employee benefits programs, and consider communicating with employees via text message.
  • Offer Automatic Options – Using technology to simplify the process can help Generation X and Y employees maximize the benefit of their company's retirement plan.  Consider plans with features like automatic enrollment, automatic rebalancing, and automatic deferral increases.  Including target-date funds for employees to choose from can also be beneficial.  These investment options provide fully diversified investment portfolios based on the employee's targeted retirement date.
  • Provide Retirement Readiness Information – Younger employees generally want to study plan information and retirement savings projections on their own time, so providing easy access to online, mobile-optimized plan data as part of a retirement readiness program is important.  Consider plan providers that offer participants interactive retirement savings calculators and the ability to compare their investment options based on investment type, performance, fees and more.

Tips for Employees: While Generation X and Y employees may feel that retirement is too far away to consider today, it is prudent to start planning today.  Below are three steps to help younger employees get a head start on retirement saving:

  • Leverage the Stock Market – The 2008 financial crisis may have convinced younger workers to distrust the stock market since many were directly impacted by the unemployment and underemployment issues that resulted.  However, the market still remains one of the best pathways to grow their retirement savings over time.
  • Diversify Your Investment Portfolio – Younger workers typically have a longer investment horizon and often have a higher risk tolerance.  This can give them the opportunity to invest in higher risk investment vehicles that may offer higher returns.  Most importantly, they should embrace a well-diversified portfolio.
  • Enroll Early and Consider Automatically Escalating Your 401(k) – Building on the savings principle of paying oneself first, younger workers who auto-escalate their 401(k) plan contributions can take advantage of compounding investment returns and train themselves to live within their means. 

To learn more about ADP Retirement Services, please visit:

About ADP

With more than $11 billion in revenues and more than 60 years of experience, ADP® (NASDAQ: ADP) serves approximately 620,000 clients in more than 125 countries.  As one of the world's largest providers of business outsourcing and human capital management solutions, ADP offers a wide range of human resource, payroll, talent management, tax and benefits administration solutions from a single source, and helps clients comply with regulatory and legislative changes, such as the Affordable Care Act (ACA).  ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes.  ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world.  For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at

Media Contact:

Jim Duffy ADP (973) 712 - 2070

SOURCE Automatic Data Processing, Inc.