AdRoll Finds Increased ROI With Cross-Platform Retargeting

AdRoll's self-service, cross-platform retargeting solution RoundTrip delivers 30% higher ROI over a single network solution.

Jan 27, 2010, 08:00 ET from AdRoll

SAN FRANCISCO, Jan. 27 /PRNewswire/ -- AdRoll's RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers' cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.

Retargeting is an advertising technique that allows brands to bring back prospective customers who leave a site without purchasing, by showing them ads on other sites they visit later. RoundTrip's large cross-platform inventory pool helps small and medium-sized brands (SMBs) achieve scale in retargeting campaigns and reach their customers more consistently. Access to greater inventory also improves optimization, leading to more cost-effective campaigns.

Cross-platform retargeting campaigns run on RoundTrip have resulted in a 30% cost reduction over retargeting run on a single platform. "Using a single platform to retarget is limiting. When you can expand the reach of a campaign, we see cross-platform results that exceed paid search ROI," said Aaron Bell, AdRoll's CEO. "As the first retargeting solution designed specifically for SMBs, we aim to simplify the process of running cross-platform campaigns and help brands generate sales and increase visibility."

RoundTrip offers cross-platform campaign management and reporting in a single, easy-to-use dashboard. Advertisers can view and optimize campaigns based on ad size, placement, or platform. "Using AdRoll has improved my retargeting results. I see all my results in one place and can watch my CPC drop as I try new platforms," said Scott Jordan, CEO of ScotteVest. "I've used retargeting in the past, but AdRoll's cross-platform solution provides superior results to my earlier experiences, making retargeting simple and profitable for ScotteVest." AdRoll is offering a free two-week retargeting trial to the first two hundred advertisers to sign up.

About AdRoll:

AdRoll launched in 2006 to create simple, effective advertising solutions for reaching niche and enthusiast audiences. Their product suite includes retargeting, display campaigns, a publisher-rating system that makes sense of ad inventory on tens of thousands of sites, and a buzz-builder tool that allow advertisers to communicate directly with publishers. AdRoll enables advertising on any budget while generating conversions and brand recognition.