AdRoll Integrates with Marketo to Transform Account-Based Marketing with Exclusive Direct Integration
PagerDuty utilizes AdRoll Marketo Connector for key account conversions
Apr 24, 2017, 15:00 ET
SAN FRANCISCO, April 24, 2017 /PRNewswire/ -- Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo, Inc., the leading provider of engagement marketing software and solutions, the AdRoll Marketo Connector. The connector is a direct integration that will transform B2B marketing and will further expand the companies' partnership. The partnership enables marketing and sales teams to target accounts through programmatic advertising across the customer journey and in coordination with other channels. Furthermore, marketers will be able to seamlessly unite their programmatic advertising campaign data in the Marketo Engagement Platform to identify the touchpoints that will make an impact on customers' businesses, across all channels. In addition, AdRoll was recently named by Marketo as the winner of the Revvie Award for Partner of the Year.
"We value our deep relationship with Marketo and to be a member of their best-of-breed partner ecosystem, LaunchPoint®. Furthermore, we are honored to be named as the winner of the Marketo Revvie Award for Partner of the Year. It's a true testament to what we've been able to accomplish together," said Suresh Khanna, chief revenue officer, AdRoll. "Now with the AdRoll Marketo Connector, marketers can save time and optimize their campaigns with a seamless connection between two of the most powerful marketing technology platforms available today."
PagerDuty, the leader in digital operations management, helps IT Operations and DevOps teams deliver agility, performance, and uptime. Using the AdRoll Marketo Connector, PagerDuty has increased conversions and is now getting visibility into its customers' journeys.
"We didn't have a lot of visibility into the customer journey and didn't know which levers to pull to speed up our marketing efforts—all platforms were reporting numbers that didn't match with our source of truth, Marketo," said Paul Suway, senior demand manager at PagerDuty. "The AdRoll Marketo Connector has been hugely helpful because we are able to better identify the types of content people are viewing and engaging with. As all of our content is tied to unique personas, we want to arm our sales team with the most actionable data to close deals."
"We have been seeing strong adoption of ABM strategies and tools among our customers, including the Marketo AdRoll Connector. We're excited to be partnering on ABM to deliver deep insights and high-performance results to our joint customers that will enable them to win in the Engagement Economy," said Matthew Zilli, vice president, product and solutions marketing, Marketo. "Our customers are looking for ABM solutions that enable Sales and Marketing teams to align and engage with target accounts. With the AdRoll Marketo Connector, Sales and Marketing can do exactly that. We look forward to growing our partnership."
AdRoll and Marketo are multi-faceted partners, supporting hundreds of joint customers across a wide variety of industries and use cases. Additionally, AdRoll was one of the initial partners for the launch of Marketo Account-Based Marketing, enabling marketers to combine the power of both platforms to reach customers with dynamically personalized ads with hyper-relevant messages designed to drive unprecedented results.
AdRoll will be demonstrating the AdRoll Marketo Connector at Marketo's Marketing Nation Summit, booth #S542. AdRoll Advisor and founding team member Adam Berke will present a session, "AdTech, MarTech, and Brands: Worlds Collide," on Tuesday, April 25 at 4:45 p.m. in Room 2002/2004.
About AdRoll
AdRoll is a leading performance marketing platform with over 30,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the world's largest opt-in advertiser data co-op, the IntentMap™ with over 1.2 billion digital profiles. AdRoll's goal is to build the most powerful marketing platform through performance, usability, and openness.
AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney. Learn more at www.adroll.com.
Media Contact: Margaret Pack, [email protected], (619) 609-3919
SOURCE AdRoll