SAN FRANCISCO, Oct. 15, 2015 /PRNewswire/ -- AdRoll, the performance advertising platform, today announced it has been awarded the new Small Business Solutions badge in the Facebook Marketing Partners program, which recognizes expertise in developing technology for small and medium-sized businesses (SMBs) advertising on Facebook. AdRoll provides SMBs value with its easy-to-use self-serve platform, low minimums, and ability to scale client campaigns using internal resources. To date, AdRoll is one of only two companies selected for the Small Business Solutions badge.
Badged companies were chosen based on the following criteria:
- Have proprietary self-service technology built on the Facebook Ads API
- Provide simple and automated workflows designed specifically to help small businesses achieve their goals
- Demonstrate the ability to effectively support thousands of small businesses with technology, education and customer service
- Provide an approachable pricing model for small businesses
- Show a consistent track record of client success
"We're thrilled to receive the Small Business Solutions badge from Facebook. Since AdRoll's inception, we've been laser-focused on providing enterprise grade tools for companies of all sizes," said Scott Gifis, vice president of platform sales & operations at AdRoll. "We look forward to a continued partnership with Facebook, providing value to advertisers and ultimately helping them grow their business."
"Facebook is dedicated to helping small businesses around the world grow," said Steve Irvine, global head of Facebook Marketing Partners. "Our Marketing Partner AdRoll is helping make Facebook advertising effective for small businesses, and we will continue to expand our Small Business Solutions program to bolster innovation on the platform."
"We specialize in storytelling, and AdRoll helps us do that even better. We use AdRoll to distribute our messaging to drive more conversions," said Patrick Costello, co-founder of Naytev. "With AdRoll, we can control both Facebook and web campaigns from one self-service dashboard. AdRoll provides us with educational materials that help us maximize our campaigns, including providing blogs, webinars, and workshops that are relevant to our advertising needs."
The Small Business Solutions badge is the third Facebook has awarded AdRoll in addition to Ad Technology and Facebook Exchange (FBX) specialties. AdRoll has also recently integrated with SMB-focused companies such as Shopify, MailChimp, and Design Squad. This badge complements AdRoll's recent Strategic Solutions service tier and validates its ability to service companies of all sizes.
AdRoll is a leading performance advertising platform with over 20,000 active advertisers worldwide. To reach beyond existing audiences, we've introduced AdRoll Prospecting to help businesses attract new customers. Our innovative and easy-to-use marketing platform enables businesses of all sizes to create personalized ad campaigns based on their own website data, driving maximum return on online advertising spend. AdRoll provides a high degree of transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.
The company is backed by leading investors such as Foundation Capital, IVP, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.