SAN FRANCISCO, Feb. 1, 2012 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, today announced record growth and significant company expansion in 2011. From FY/2010 to FY/2011, the company increased revenue over 400 percent to achieve profitability. Growing its client roster to over 3,500 active customers internationally, AdRoll now claims the largest customer base of any retargeting company, making it the most popular in the world. The company has also been cited as the fastest growing online ad technology by third party sources, BuiltWith and W3Techs.
AdRoll's massive growth was made possible by four years of development and investment in an industry-leading, scalable SAAS platform that allows AdRoll to optimally service brands of all sizes. AdRoll's current client roster includes renowned Fortune 500 brands as well as blossoming start-ups, and the company continues to add an average of 300 clients a month.
"Our robust self-service SaaS technology, combined with expert support and a dedicated managed services team, has enabled us to offer best-in-class solutions and achieve a 96 percent customer retention rate," said Adam Berke, President, AdRoll.
Riding on its scalable technology and proven results, AdRoll was selected as a retargeting partner by several of the largest e-commerce software platforms in 2011, including Volusion, Miva Merchant, UltraCart, and 3dcart—representing over one million online stores. In 2011, AdRoll was the fastest growing buyer on Google's AdExchange, and is now solidly among the top five largest overall buyers.
This year, AdRoll will further expand and continue to innovate in the retargeting space, the brightest spot in the $20 billion display advertising industry. The company recently moved into a new 12,000 square-foot SOMA location in order to accommodate key staff expansions in Engineering, Product, Ad Operations, and Account Management.
"With a game-changing data platform, insight into the buying behaviors of 100 million web consumers, and new dynamic ad products like LiquidAds, we're growing rapidly and positioned to lead in retargeting," said Aaron Bell, CEO, AdRoll.
AdRoll's momentum, by the numbers:
414% increase in revenue
400% increase in impressions served
334% increase in customer base
About AdRoll AdRoll makes retargeting simple and profitable for brands of all sizes. AdRoll's platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and tools that personalize ad campaigns based on a visitor's shopping behavior. This advanced retargeting technology, as well as behavioral and site-targeted campaigns, ensures that advertisers get maximum return from their online advertising investment.