AdSafe & AdMeld First to Integrate Pre-Bid Brand Safety Data Into Real Time Bidding (RTB)

NEW YORK, Nov. 3, 2010 /PRNewswire/ -- AdSafe Media, the rating standard of online media, and AdMeld, the company that helps premium publishers maximize their ad revenues, today announced a partnership that integrates AdSafe's publisher content rating data into the billions of RTB auctions AdMeld processes for premium publishers each month. AdMeld will leverage data from AdSafe's Content Rating Platform to provide buyers with real time information regarding the brand safety of their ad placements. By giving buyers this added level of confidence before they bid, the companies aim to spur the adoption of RTB by premium brand advertisers.

Industry research has found that while RTB drives increased performance and efficiency in display advertising, some premium brand advertisers have been slow to leverage it, in part due to concerns about brand safety. Through this partnership, AdSafe and AdMeld seek to transform the RTB market by addressing the brand protection requirements of these advertisers in an innovative way. The agreement also has benefits for AdMeld's premium publisher clients.

"Maximizing publishers' ad revenue starts with increasing their access to premium demand," said Michael Barrett, CEO, AdMeld. "Our clients represent some of the highest-quality display inventory in the world, and through this partnership with AdSafe, RTB buyers will be able to bid on that inventory with a higher degree of confidence than ever. It's an exciting union of our two companies' technologies, and we're glad to be a part of it."

"At our core, AdSafe is a content rating data provider, and this partnership with AdMeld allows AdSafe's rating technology to be used across billions of impressions," said Kent Wakeford, President, AdSafe. "AdMeld is a leader in the RTB space and we are excited to partner with them to attract more brand advertisers to RTB and to drive AdSafe's mission of being the content rating standard of online media."

About AdSafe Media

AdSafe is the Rating Standard of Online Media. AdSafe rates the brand safety of content on commercially supported web pages using proprietary algorithmic modeling and human verification. AdSafe's BrandSafe Firewall enables Advertisers to prevent advertising from appearing on web pages that do not meet their content rating requirements. AdSafe's Network Monitor enables Ad-Networks and Publishers to manage the brand safety of the display inventory, thereby increasing protecting clients and increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in San Francisco, CA and London, England. For more information visit www.AdSafeMedia.com.

About AdMeld

Founded in 2007, AdMeld helps the world's top publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company's dynamic yield optimization technology connects with hundreds of sources of demand such as ad networks, exchanges and DSPs, and provides tools and analytics for publishers to better understand and monetize their audiences. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 300 others worldwide. The company is headquartered in New York City with offices in San Francisco, London and Toronto. Visit www.admeld.com.

SOURCE AdSafe Media