NEW YORK, May 3, 2011 /PRNewswire/ -- Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, has hired Patricia Cohen, 52, as Vice President, National Accounts. She will be based in the New York office.
Ms. Cohen brings 30 years of media experience, with both established and start-up networks, to the Adspace Digital Mall Network, which is currently located in 116 Class-A malls in top DMAs across the country. Her focus will be on national sales on the East Coast.
Prior to joining Adspace, Ms. Cohen served as Vice President of Sales for Vevo, a division of Universal Music Group. In this role she participated in launching the world's largest online music video entertainment destination, while also developing innovative sales strategies and creating programs to fit advertisers' needs. At Universal Music, she managed national brands in the auto, credit card, beverage and pharmaceutical categories.
Prior to her work at Universal Music, Ms. Cohen was the director of sales at Si-TV. In this capacity she launched the New York office of this national, multicultural cable TV start-up and was the Company's top revenue and new business producer. At Si-TV, Ms. Cohen established and cultivated relationships with clients such as Johnson & Johnson, Colgate, Volkswagen, Hyundai and McDonalds.
"Patty has a strong background in the cable television industry – which our network happens to complement nicely," said Dominick Porco, chairman and CEO, Adspace Networks. "She's also had great experience with well–known national accounts, which will help us to cultivate relationships with existing clients and explore new categories."
Ms. Cohen received her Bachelor of Science degree from New York University.
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 116 Class A malls across the United States, the network consists of 1,527, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 99.4 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.
SOURCE Adspace Networks, Inc.