ADTECH, CPX Interactive, Expedia, Selligent, TripAdvisor & ValueClick Join IAB Europe

BRUSSELS, September 2, 2010 /PRNewswire/ --

- Europe's Internet Advertising Bureau's 2010 Objectives Attract Industry Leaders

IAB Europe - the trade body for the European interactive and digital media industry - welcomes ADTECH, CPX Interactive, Expedia, Selligent, TripAdvisor and ValueClick as its newest members.

Alain Heureux, President and CEO of IAB Europe said: "We are delighted to have such industry heavyweights as ADTECH, CPX Interactive, Expedia, Selligent,

TripAdvisor and ValueClick join our corporate membership. We have already had the pleasure of working with CPX Interactive and ADTECH on this year's Interact Congress. We look forwarding to a closer working relationship with them and our other new members to help deliver our objectives: to protect the industry through representing members' interests at a policy and legislative making level; to promote the role of online advertising; and to provide proof of the value of interactive advertising. The new members reflect the scope of the trade association which represents the entire digital ecosystem including online marketing, mobile advertising,e-mail marketing, e-commerce, ad networks and software providers."

IAB Europe's newest members

ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. Offering a suite of integrated ad serving products to manage, serve and evaluate virtually any kind of online advertising campaign, ADTECH delivers display, video and mobile formats. For several years ADTECH has supported IAB Europe's annual Interact Congress as a sponsor, and as part of this membership ADTECH's ad server will be integrated into IAB Europe's website. "We are delighted to join IAB Europe and look forward to collaborating to educate the market on standards as well as to achieve greater transparency and accountability across the online sector" said ADTECH CEO Dirk Freytag.

CPX Interactive is a global online ad network with a state of the art proprietary ad management platform. CPX Interactive is currently working with IAB Europe to write and develop the public policies that will regulate the way ad networks interface within the online advertising environment. Rob Rasko, CPX President & COO says "CPX Interactive will be one of the first ad networks to be fully compliant in the new IAB certification guidelines. The public policy work that the team at IAB Europe does is really important for us, and we're delighted to be part of that activity. We will work closely with the Brand Advertising Committee to deploy a proper network transparency standard throughout Europe creating a safer internet for advertisers."

Expedia is the world's largest online travel agency providing travellers with the tools and information they need to easily research, plan, book and experience travel. "Interactive marketing is a key part of our business - not only is our Expedia Media division a leading provider of advertising solutions in the travel sector but interactive media is also an essential tool to reach our audience. Membership of IAB Europe represents a valuable opportunity to communicate with leading professionals in this sector and inform our development of new solutions to help our Expedia Media clients achieve their goals. At the same time we are confident that it will also facilitate the creation of innovative ways to connect with our own audience online."

"We felt there were considerable advantages in joining IAB Europe and are delighted to be part of the federation. In particular the IAB forums and exclusive pan-European research carried out by the trade body will be valuable as we expand across this diverse region." Says Richard Warburton, Expedia Media Director, EMEA.

TripAdvisor is the largest travel site in the world, with more than 37 million unique monthly visitors, 13.7 million of which are in Europe*. 22 million registered members, and 35 million reviews and opinions help travellers plan and have the perfect trip. Steve Kaufer, Founder and CEO says, "As one of the largest players in the online travel sector we were particularly attracted by the public affairs and policy making activity of IAB Europe that supports the growth of the online industry by agreeing best practice, guidelines and approaches to industry regulation. We are looking forward to working together."

Selligent is a leader in conversion marketing and interactive CRM. Their solutions enable marketers to interact with consumers as true individuals. They facilitate brands to engage in personalized dialogues to drive conversion and give an excellent brand experience. Jan Teerlinck, VP Business Development says "Our set of tools gives brands the ability to truly execute on the promise of one-to-one marketing, from the creative thinking to the operational execution. Digital channels are of course driving this shift to individualized marketing. So we are happy to join IAB Europe and contribute to its efforts in educating the market on the effectiveness of on-line spending in a brand's marketing mix."

ValueClick is one of the world's largest integrated online marketing services companies. Carl White, European CEO ValueClick has experienced the benefits of IAB Europe as he was one of the panellists at the Interact Congress in Barcelona, debating the role of direct response and online branding. For Carl, a key reason to join IAB Europe is the area of regulation for the online marketing industry. "The IAB is better placed than ever before to drive the European industry forward together by agreeing standards and best practices. We look forward to playing a major role in helping this to happen."

*comScore Media Metrix June 2010

About IAB Europe IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) across Europe. Its mission is to promote the growth of the interactive advertising markets on behalf of its clients and national members. Supported by every major media group, advertisers, agency, portal, technology and service provider, its voice represents the interest of more than 5000 company members. IAB Europe coordinates activities across the region including public affairs, benchmarking, research, setting standards and best practices. The member countries are Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the UK. Our corporate members include Adobe, ADTECH, Alcatel-Lucent, BBC.com, CNN, comScore Europe, CPX Interactive, Ernst & Young, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, Hi-Media-AdLink, InSites Consulting, Koan, Microsoft Europe, Netlog, News Corporation, Nugg.ad, Nielsen Online, Orange Advertising Network, Publicitas Europe, Right Media, Selligent, Truvo, United Internet Media, ValueClick,White & Case, Yahoo! and zanox. Our associate members include Banner, Business Week/Bloomberg, Dynamic Logic, Emediate and OMD.

Media please contact: Lucy Green, PR Consultant (English) Tel: +44-7817-698366, [email protected]; [email protected]; Geraldine Gitel, PR Consultant (French/English) Tel: +44(0)7917-885380/+33-6772-5050, [email protected]:[email protected]; [email protected]

SOURCE IAB Europe