ad:tech Launches in Melbourne

Mar 23, 2011, 03:15 ET from ad:tech

SYDNEY, March 23, 2011 /PRNewswire-Asia/ -- Next week, ad:tech, the world's leading series of digital marketing & media events, will hold its inaugural event in Melbourne. (ad:tech Melbourne, 30-31 March, 2011,

This first event for the Victorian community has been produced in conjunction with leading Victorian digital marketing professionals. ad:tech worked closely with an advisory board based out of Melbourne to ensure maximum relevancy for all marketing and advertising professionals. Full list of advisory board members below.

Free Keynote Presentations

ad:tech Melbourne kicks off (March 30, 9am) with a Keynote Presentation from Bonin Bough, Global Director of Digital and Social Media, PepsiCo on being digitally fit and "Putting Digital R&D At The Heart Of Business".  Bonin has been instrumental in integrating digital media into PepsiCo's overall brand vision helping to make them one of the most innovative companies in the world as recognised by Fast Company in their 2011 "Most Innovative Companies" issue. He is credited with helping launch the groundbreaking Pepsi Refresh Project, as well as spearheading Gatorade Mission Control, the PepsiCo 10 and the Women's Inspiration Network (WIN), to name a few of his accomplishments during his time with PepsiCo.

This is followed by a Keynote Presentation (March 30, 10am) from Spreets Founders Dean McEvoy and Justus Hammer on their story of going from $0-$40 million valuation in just ten months.

There are two free Keynote Presentations on day two of ad:tech Melbourne also.  Tate's Digital Communications Manager, Jesse Ringham will be speaking on Leveraging Social Media In A Trans-Media Environment (March 31, 9am).  An issue that is especially relevant in the Arts sector and a particular challenge in the not-for-profit environment.  

The final Keynote Presentation (March 31, 10am) is fronted by Chief Marketing Officer, Consumer & Online, Asia Pacific, Microsoft Operations, Haresh Khoobchandani, who will be providing a forward looking analysis of where the industry is heading and the opportunities available for brands, companies and individuals.

Mark Abay, Director, ad:tech Australia said, "We're delighted to be leading into Melbourne with such strong Keynote sessions.  The Conference program is also focused on the most important issues and features industry leaders and forward thinkers from our industry.  The audience will leave with fresh, applicable ideas that they can implement in their offices."

ad:tech Melbourne will bring together leading digital minds from Australasia as well as the rest of the world. Leveraging an international network of keynote speakers, delegates and sponsors, ad:tech Melbourne is set to be a must-attend event for any marketer.  

ad:tech Melbourne will feature over 80 speakers through a two stream, two day conference with a supporting Networking Pavilion.

About the ad:tech Melbourne advisory board

In order to ensure that the launch of ad:tech Melbourne is in line with what the industry want we put together an advisory board of local executives. The advisory board helped to shape the Conference content, make speaker recommendations, refer sponsors & exhibitors and assist with marketing & promotions for ad:tech Melbourne.

Advisory board members:

James Borg, Website Development and Innovations Advisor, Suncorp

Laura Chisholm, Director, Chisholm & Harper

Shannon Curtis, Digital Communications & Research Manager, Target Australia

Christy Dena, Director, Universe Creation 101

Mark Edwards, CEO, Insermo (Next Digital)

Stuart Gonsal, Director, Lava Web Creations

Monty Hamilton, Director, Klarity Management

Rhys Hayes, Founder and Managing Director, IE

Anthony Koukoullis, Digital Consultant, The Campaign Palace

Andrew Lane, Head of Online, Crazy John's

Alan Long, formerly Director of Research, Hitwise

Sarah Minogue, Marketing Manager – The Comedy Channel & 111 Hits, FOXTEL

Peter Noble, CEO, Citrus

Tim O'Neill, Joint Managing Director, Reactive

Charlotte Whittle, Director, Think Digital

About ad:tech Australia

ad:tech is the most thoroughly researched and targeted digital marketing and media event in Australia and New Zealand. The ad:tech team focus solely on the digital marketing space guaranteeing  that their event planning and execution delivers exactly what the industry wants and needs.

The Melbourne event will include a full Conference program featuring 80+ leading minds as well as four  free to attend Keynote Presentations.

SOURCE ad:tech