GRAND RAPIDS, Mich., May 19, 2015 /PRNewswire/ -- Adtegrity (Pink Sheets : ADTY ), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its results for the first quarter ended March 31, 2015.
The Company's unaudited results included a net loss of $42,580 for the first quarter on revenues of $3.4 million, compared with a net income of $158,304 on revenues of $4.2 million for the same quarter last year.
"As expected, we experienced a slowdown in the first quarter related to our previously announced platform transition. The second quarter is seeing further reductions in revenue and profitability related to our effort to provide a fraud-free, high-quality advertising environment for our clients. So-called 'ad farms', which can artificially inflate a site's traffic, have made it critical for us to be proactive in ensuring the accuracy and validity of our impression counts and other data. As a result, the company is incurring significant expense in partnering with industry leading fraud fighters, both in a pre-bid fashion and also in post-bid analysis."
"At the same time, our investment in sales capacity during the last two years is showing strong signs of sustainable growth," said Adtegrity President and CEO Scott Brew. "While we expect continuing pressures on revenue in the second quarter, we look forward to steady improvement through the rest of the year."
Adtegrity reported serving more than 27.5 billion ad impressions during the first quarter, resulting in 15.6 million clicks and 641,648 conversions for Adtegrity advertisers.
Adtegrity's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm providing consistent quality to the top advertising brands online. Adtegrity currently delivers billions of advertisements across thousands of top-tier websites each month. For more information, visit www.adtegrity.com.
Forward-Looking Statements: This news release may include certain forward-looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "should," and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company's ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.