Advanced Intelligence Marketing Goes Mobile

LAS VEGAS, April 4, 2011 /PRNewswire/ -- Marketing Results, Inc., a leading casino marketing consulting agency, today announced the integration of the company's Advanced Intelligence Marketing (AIM®) system with popular mobile tablet devices, including the Apple iPad® and Motorola Xoom™. This feature brings full customer information delivery to casino hosts in an intuitive format on the spot.

"Compatibility of the AIM system with tablet devices gives casino hosts the independence to have hands on access to critical customer profiles literally at their fingertips," said Craig Border, Director of Database Marketing at Marketing Results. "The strength of this technology is its ability to deliver a laptop or a desktop experience regardless of location. Hosts can analyze profitable players and make sure they get the attention needed to gain customer loyalty and generate revenue."

AIM is a sophisticated database-marketing tool that provides an in-house solution to player tracking and casino marketing campaigns. The AIM platform allows quick and accurate campaign planning while tracking progress instantly. Existing data is used to develop analysis and examine player activity, trends and lifecycle. Marketing professionals are better able to understand and determine opportunities from the data analysis by identifying the players behind the numbers to make revenue-generating decisions.

"We expect to see this new capability help our AIM clients build revenue faster," said Craig Border. "Players expect recognition for their play, using AIM, hosts can make sure the most profitable players are rewarded at any time."

About Marketing Results, Inc.

Headquartered in Las Vegas, Nevada, and Sicklerville, New Jersey, Marketing Results is a full-service marketing and communications agency that specializes in marketing for the best brands in the casino industry. Marketing Results provides complete casino marketing to ensure the best possible client results. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos throughout North America and Canada continuously for 23 years. For more information, visit marketingresults.net.

About Advanced Intelligence Marketing (AIM)

AIM is a state-of-the-art casino database-marketing tool providing cutting-edge, results-driven technology. Developed for casino marketers by casino marketers. For more information, visit mriaim.com.

Apple iPad and Motorola Xoom are registered trademarks and are the sole and exclusive property of their respective owners.

SOURCE Marketing Results, Inc.