NEW YORK, July 13, 2015 /PRNewswire/ -- The global advanced visualization market is estimated to grow at a CAGR of 10.9% from 2015 to 2020. Although mature markets such as North America are estimated to hold a large share in the advanced visualization market in 2015, the Asia-Pacific region is poised to grow at the highest CAGR in the next five years. Factors such as the growing patient population, increasing government initiatives to modernize healthcare infrastructure, and rising focus of international and domestic players on the Asia-Pacific region are driving the growth of this market.
Growth of the advanced visualization market is driven by factors such as rapidly aging population, increasing focus on the development of technologically advanced AV software, integration of AV solutions into PACS, and development of novel AV software that provide a wide range of functionalities. However, factors such as the declining reimbursement for radiology and unfavorable healthcare reforms in the U.S. are restraining the growth of this market. Moreover, incorporation of AV solutions in mobile devices, evolution of new applications for AV software, and geographic expansions by key AV vendors outside the U.S. offer new growth opportunities in the advanced visualization market.
In this report, the global advanced visualization market has been segmented on the basis of products and services [hardware & software and services (implementation, post-sale & maintenance, consulting/optimization, and training)]; type of solution (stand-alone workstation-based solutions and enterprise-wide thin client-based solutions); application [medical imaging (computed tomography, magnetic resonance imaging, nuclear medicine, positron emission tomography, radiotherapy, ultrasound, and others); by clinical area (cardiology, oncology, neurology, radiology and interventional radiology, orthopedics, interventional, vascular, and others)]; and end user (hospitals & surgical centers, imaging centers, academic & research centers, and others). The radiology segment is estimated to account for the largest share of the global advanced visualization market in 2015. The large share of this segment is primarily attributed to the visualization functionality that increases the efficiency of radiologists by streamlining workflow practices, and high adoption rate of AV solutions in radiology departments.
Geographically, North America (comprising the U.S. and Canada) is estimated to command the largest share of the global advanced visualization market in 2015. The North American advanced visualization market is primarily driven by various factors, such as technological advancements in AV tools and high adoption rate of technologically advanced AV systems in North American countries; demographic factors such as growth in aging population; and increasing incidence and prevalence of age-related diseases. However, unfavorable healthcare reforms in the U.S. are restraining the growth of the advanced visualization market in this region.
The global advanced visualization market is highly competitive, with a large number of global and local players. As of 2014, the global advanced visualization market was dominated by FUJIFILM Holdings Corporation (Japan), General Electric Company (U.S.), Koninklijke Philips N.V. (Netherlands), Siemens AG (Germany), TeraRecon, Inc. (U.S.), and Vital Images, Inc. (U.S.) [now part of Toshiba Corporation (Japan)], which together accounted for ~80% of the market. Development of innovative AV software, geographic expansion, and strategic acquisitions are the major strategies adopted by AV vendors to achieve growth in the market.
Reasons to Buy the Report:
From an insight perspective, this research report focuses on various levels of analysis such as market share analysis of top ten players, and company profiles, which together comprise and discuss basic views on the competitive landscape, emerging and high-growth segments of the advanced visualization market, high-growth regions and countries and their respective drivers, restraints, challenges, and opportunities.
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help firms garner a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on AV solutions offered by top 10 vendors in the advanced visualization market. The report analyzes the advanced visualization market by products and services, type of solution, application, and end users across geographies
- Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the advanced visualization market
- Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for various advanced visualization products across geographies
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the advanced visualization market
- Competitive Assessment: In-depth assessment of market shares, strategies, products, distribution networks, and manufacturing capabilities of leading players in the advanced visualization market
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