Advanstar Licensing Launches a Digital Marketplace for the Global Licensing Community

Jun 16, 2014, 15:45 ET from Advanstar Communications, Inc.

LOS ANGELES, June 16, 2014 /PRNewswire/ -- Advanstar Licensing, organizers of Licensing Expo and Brand Licensing Europe and publishers of License! Global magazine, today announced the launch of Designed to complement and expand the licensing activity that occurs at Licensing Expo and Brand Licensing Europe, the portal will go live June 17, the opening day of Licensing Expo 2014.

By integrating the databases of all three Advanstar Licensing products,, powered by Balluun, is now the largest licensing database in the world and the digital hub that will facilitate connections and collaboration all year long.

Chris DeMoulin, President of Licensing at Advanstar Licensing commented, " is the hub that brings the shows alive online - as an exhibitor, you already have a free digital showroom, as an attendee, you're already registered to search, discover, connect and collaborate. brings the expos to the net, and as it expands, it will add exponential value to our exhibitors' businesses and our attendees' ability to connect with their next opportunity."

Taking place June 17-19 in Las Vegas, Licensing Expo is the world's largest licensing trade show, featuring 5,000 brands available for license and attracting more than 15,000 retailers, licensees, manufactures and promotional marketers. 

Household names such as Coca-Cola, Shell, Skechers USA Inc., UPS, Conde Nast, Boy Scouts of America, ASPCA, Automobili Lamborghini S.p.A., Crocs, Nickelodeon, Juicy Couture, DreamWorks Animation, AT&T, Hertz, Ford, CoverGirl, Energizer and Jelly Belly will be on the Licensing Expo show floor alongside licensing agencies including Beanstalk, The Joester Loria Group, IMG Worldwide, Brand Central, Brandgenuity and The Licensing Company.

For more information visit 
For more Licensing Expo news, visit or follow on Twitter (@licensingexpo), on Facebook or via Linked In.

About (, powered by Balluun, is the digital network for Advanstar Licensing's portfolio of offerings, including Brand Licensing Europe, Licensing Expo and License! Global magazine. Licensors, licensees, retailers and manufacturers can now connect and collaborate through the world's largest licensing database year round.

About Licensing Expo (
Now in its 34th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into five zones: Character & Entertainment, Fashion & Lifestyle, Art & Design, Brands & Agents and Sourcing & Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by Advanstar Communications, Inc. and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). Advanstar Communications, Inc. also owns and operates License! Global magazine and Brand Licensing Europe.

About Advanstar Communications Inc. (
Advanstar is an event and marketing services business that serves business professionals and consumers in the Fashion, Licensing, Life Sciences and Powersports industries with its portfolio of 134 events, 30 publications, over 200 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 600 employees and currently operates from multiple offices in North America and Europe.

SOURCE Advanstar Communications, Inc.