Adventure tourism market to grow at a CAGR of 47.2%, APAC to account for 31% of the growth of the global market - Technavio

NEW YORK, May 15, 2023 /PRNewswire/ -- The "Adventure Tourism Market by Type, Source, and Geography - Forecast and Analysis 2023-2027" report has been added to Technavio's offerings. The market size is estimated to grow by USD 4,418.73 billion during 2022-2027 at a CAGR of 47.2%. APAC is estimated to account for 31% of the growth of the global market during the forecast period. Europe is also expected to contribute significantly to the growth of the global market. The growing disposable income and the presence of numerous exotic destinations are driving the growth of the market in Europe. The tourism industry in the region has received significant investments. In addition, the rising number of baby boomers, the presence of numerous exotic destinations, the increasing demand for personalized vacations, the easy availability of transport facilities, the growth in the number of food and beverage festivals, and the presence of major vendors will drive the growth of the adventure tourism market in Europe. For comprehensive details on the market size of historic period (2017 to 2021) and forecast period (2023-2027) - View a sample report

Vendor landscape
The adventure tourism market is fragmented. There are several global, regional, and local players in the market that are competing with each other. Key players in the market rely on strategies such as product launches and business expansion to expand their market share. They are working on product advances and plan to launch new trip destinations to ensure market growth. The report provides a full list of key vendors, their strategies, and the latest developments. Buy now

Market dynamics

Major drivers & challenges

The increasing disposable incomes are notably driving the growth of the global adventure tourism market. The increase in dual household and per capita incomes as well as the rapid increase in employment rates have raised disposable incomes across the world. This is expected to increase the spending and purchasing power of consumers. These factors are encouraging consumers to spend on travel and leisure activities, which, in turn, will fuel the growth of the global adventure tourism market during the forecast period.

The risks of accidents and injuries associated with adventurous sports may impede market growth. Climbing activities are considered dangerous due to the associated risk of injuries. Consumers engaging in these activities are prone to sprained ankles, concussions, hamstring strains, neck injuries, fractures, groin strains, contusions, shoulder dislocation, knee collateral ligament sprains, and lacerations, among others. This harms the reputation of adventure tourism operators. Therefore, uncertainties associated with adventure sports will pose a threat to market growth during the forecast period.

Key trends

The high acceptance of online travel agencies is a key trend in the market. Travelers often use online portals to book their trips efficiently. Therefore, traveling portals and agents are promoting their online portals. Online travel agencies offer deals that are customized for business travelers. They also offer detailed information about destinations and itineraries. Thus, the rapid growth of online booking platforms and the high acceptance of online bookings are expected to support market growth during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors - View a sample report

Company profiles

The adventure tourism market report includes information on the product launches, sustainability, and prospects of leading vendors, including Abercrombie and Kent USA LLC, Active New Zealand Ltd. Partnership, BikeHike Adventures Inc., BOUNDLESS JOURNEYS, Butterfield and Robinson Inc., Discovery Nomads LLC, Explore Worldwide Ltd., G Adventures, Geographic Expeditions Inc., Intrepid Group Pty Ltd., Kensington Tours Ltd., Lindblad Expeditions Holdings Inc., Mountain Travel Sobek, Passages Exotic Expeditions Ltd., Recreational Equipment Inc., ROW Adventures, The Walt Disney Co., Trafalgar Tours Pty Ltd., Travelopia Group, and TUI AG.

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Competitive analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, among others.

 Market segmentation

• By type, the market is classified into domestic adventure tourism and international adventure tourism. 
• By source, the market is classified into indirect contribution, direct contribution, and induced contribution.
• By geography, the market is classified as Europe, APAC, North America, South America, and Middle East and Africa.

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The cultural tourism market is estimated to grow at a CAGR of 20.77% between 2022 and 2027. The size of the market is forecasted to increase by USD 6,600.71 million. This report extensively covers market segmentation by type (domestic cultural tourism and international cultural tourism), service (cultural eco-tourism, indigenous cultural tourism, and socio-cultural tourism), and geography (Europe, APAC, North America, Middle East and Africa, and South America).

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Source
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global adventure tourism market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global adventure tourism market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Source Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Source Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Domestic adventure tourism - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Domestic adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Domestic adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Domestic adventure tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Domestic adventure tourism - Year-over-year growth 2022-2027 (%)

• 6.4 International adventure tourism - Market size and forecast 2022-2027 
• Exhibit 38: Chart on International adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on International adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on International adventure tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on International adventure tourism - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ billion)
• Exhibit 43: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Source

• 7.1 Market segments
• Exhibit 44: Chart on Source - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Source - Market share 2022-2027 (%)

• 7.2 Comparison by Source
• Exhibit 46: Chart on Comparison by Source
• Exhibit 47: Data Table on Comparison by Source

• 7.3 Indirect contribution - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Indirect contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Indirect contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Indirect contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Indirect contribution - Year-over-year growth 2022-2027 (%)

• 7.4 Direct contribution - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Direct contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Direct contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Direct contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Direct contribution - Year-over-year growth 2022-2027 (%)

• 7.5 Induced contribution - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Induced contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Induced contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Induced contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Induced contribution - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Source 
• Exhibit 60: Market opportunity by Source ($ billion)
• Exhibit 61: Data Table on Market opportunity by Source ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 Europe - Market size and forecast 2022-2027 
• Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Italy - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Italy - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Italy - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Italy - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027 
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Abercrombie and Kent USA LLC 
• Exhibit 115: Abercrombie and Kent USA LLC - Overview
• Exhibit 116: Abercrombie and Kent USA LLC - Product / Service
• Exhibit 117: Abercrombie and Kent USA LLC - Key offerings

• 12.4 Active New Zealand Ltd. Partnership 
• Exhibit 118: Active New Zealand Ltd. Partnership - Overview
• Exhibit 119: Active New Zealand Ltd. Partnership - Product / Service
• Exhibit 120: Active New Zealand Ltd. Partnership - Key offerings

• 12.5 BikeHike Adventures Inc. 
• Exhibit 121: BikeHike Adventures Inc. - Overview
• Exhibit 122: BikeHike Adventures Inc. - Product / Service
• Exhibit 123: BikeHike Adventures Inc. - Key offerings

• 12.6 BOUNDLESS JOURNEYS
• Exhibit 124: BOUNDLESS JOURNEYS - Overview
• Exhibit 125: BOUNDLESS JOURNEYS - Product / Service
• Exhibit 126: BOUNDLESS JOURNEYS - Key offerings

• 12.7 Butterfield and Robinson Inc. 
• Exhibit 127: Butterfield and Robinson Inc. - Overview
• Exhibit 128: Butterfield and Robinson Inc. - Product / Service
• Exhibit 129: Butterfield and Robinson Inc. - Key offerings

• 12.8 Explore Worldwide Ltd. 
• Exhibit 130: Explore Worldwide Ltd. - Overview
• Exhibit 131: Explore Worldwide Ltd. - Product / Service
• Exhibit 132: Explore Worldwide Ltd. - Key offerings

• 12.9 G Adventures
• Exhibit 133: G Adventures - Overview
• Exhibit 134: G Adventures - Product / Service
• Exhibit 135: G Adventures - Key offerings

• 12.10 Intrepid Group Pty Ltd. 
• Exhibit 136: Intrepid Group Pty Ltd. - Overview
• Exhibit 137: Intrepid Group Pty Ltd. - Product / Service
• Exhibit 138: Intrepid Group Pty Ltd. - Key offerings

• 12.11 Lindblad Expeditions Holdings Inc. 
• Exhibit 139: Lindblad Expeditions Holdings Inc. - Overview
• Exhibit 140: Lindblad Expeditions Holdings Inc. - Business segments
• Exhibit 141: Lindblad Expeditions Holdings Inc. - Key offerings
• Exhibit 142: Lindblad Expeditions Holdings Inc. - Segment focus

• 12.12 Mountain Travel Sobek 
• Exhibit 143: Mountain Travel Sobek - Overview
• Exhibit 144: Mountain Travel Sobek - Product / Service
• Exhibit 145: Mountain Travel Sobek - Key offerings

• 12.13 Passages Exotic Expeditions Ltd. 
• Exhibit 146: Passages Exotic Expeditions Ltd. - Overview
• Exhibit 147: Passages Exotic Expeditions Ltd. - Product / Service
• Exhibit 148: Passages Exotic Expeditions Ltd. - Key offerings

• 12.14 Recreational Equipment Inc. 
• Exhibit 149: Recreational Equipment Inc. - Overview
• Exhibit 150: Recreational Equipment Inc. - Product / Service
• Exhibit 151: Recreational Equipment Inc. - Key offerings

• 12.15 The Walt Disney Co.
• Exhibit 152: The Walt Disney Co. - Overview
• Exhibit 153: The Walt Disney Co. - Business segments
• Exhibit 154: The Walt Disney Co. - Key offerings
• Exhibit 155: The Walt Disney Co. - Segment focus

• 12.16 Travelopia Group
• Exhibit 156: Travelopia Group - Overview
• Exhibit 157: Travelopia Group - Product / Service
• Exhibit 158: Travelopia Group - Key offerings

• 12.17 TUI AG
• Exhibit 159: TUI AG - Overview
• Exhibit 160: TUI AG - Business segments
• Exhibit 161: TUI AG - Key offerings
• Exhibit 162: TUI AG - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 165: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources

• 13.5 List of abbreviations 
• Exhibit 169: List of abbreviations

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