NEW YORK, Feb. 4, 2011 /PRNewswire/ -- On February 6, 2011, all eyes will be on Super Bowl XLV in Arlington, Texas. While the Green Bay Packers and the Pittsburgh Steelers will be battling it out on the field, advertisers will be battling it out during commercial breaks. And just like the Super Bowl champions who will earn the coveted trophy in the end, advertisers will earn the respect of consumers measured by USA Today's Ad Meter.
To view the multimedia assets associated with this story, please click: http://www.multivu.com/players/English/48262-Gameday-ads/
Cars.com, one of the nation's leading resources for buying and selling a car, is heading to Super Bowl XLV with two brand new commercials. The site's return to the Big Game marks the fourth consecutive year it will advertise alongside some of the most recognizable brands in the country. Cars.com will add to its 'Confidence' campaign with two 30-second spots: one in the third quarter and one in the fourth quarter.
E*TRADE Financial Corp. announced that E*TRADE Securities LLC has unveiled two new 30-second "Talking Baby" advertisements scheduled to debut during the Fox Television Network broadcast of Super Bowl® XLV. The new Super Bowl spots are part of E*TRADE's 2011 "Investing Unleashed" advertising and marketing campaign developed by agency of record, Grey New York. "Investing Unleashed" speaks to the real concerns of investors today: planning for retirement, market uncertainty, diversification and access to first class products, service and education.
Kia Motors America (KMA) is returning to the big game with a fully integrated and interactive marketing campaign incorporating TV, digital, print, social media and in-dealership components to introduce the all-new 2011 Optima midsize sedan. At the center of the initiative is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled "One Epic Ride," and Kia will extend the campaign by giving away up to five Optimas through its "One Epic Contest," which challenges consumers to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings. In "One Epic Ride," people across space and time, will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel.
HomeAway, Inc.– the world's leading online vacation rental marketplace – today announced details of its new marketing campaign with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience that allows viewers to insert photos of themselves into a commercial. Designed to communicate the message, "Why Hotel when you can HomeAway?," the campaign features the fictional "Minister of Detourism" [pronounced Dee-tour-ism] in a top-secret government testing facility where he highlights the pitfalls of cramped hotel rooms and showcases the benefits of vacation rentals – privacy, space and freedom.
NFLPA-Here we are, Super Bowl, the biggest event in sports, and an NFL Lockout looms very large. As the NFL celebrates its most successful season ever, NFL owners are preparing to lock out players and fans from their game starting in March. Owners have not opened their books or offered justification for this threat. The players want to play and the fans want to see them play. So, why won't the Owners take a Lockout off the table? Do your part as a fan and help Block the Lockout. In a new ad campaign during Super Bowl weekend, the NFL Players Association expects a social-media-backed video and petition drive will gain traction with fans. The union is unveiling 30 – and 60-second spots entitled "Let Us Play," in which players and fans alike intone "Let us play" and "Let them play."
Sports Authority is officially launching its philanthropic arm, Pass the Good Foundation. To kick off this initiative, NFL PLAY 60, USA Football and Sports Authority have joined forces to support the Pass the Good equipment donation program. NFL PLAY 60 is the NFL's campaign to inspire youth to get at least 60 minutes of physical activity each day.
SOURCE: HomeAway, Inc., Cars.com, Kia Motors America, NFL Players Association, Sports Authority
Technical issues with the interactive media player? Please send an e-mail to email@example.com.
SOURCE Cars.com; E*TRADE; HomeAway, Inc.; Kia Motors America; NFL Players Association; Sports Authority