NEW YORK, May 16, 2016 /PRNewswire/ -- Lois TransMedia is a new full service advertising agency in New York City, headed by legendary adman George Lois, who triggered dozens of innovative and populist changes in American, and world culture. The synergistic formation of Lois TransMedia will empower the original Mr. Big Idea to continue to produce his groundbreaking "Big Idea" marketing miracles.
Hailed as a pioneer of the landmark Creative Revolution in American Advertising while still in his twenties, Lois made the totally unknown Tommy Hilfiger immediately famous with just one ad; saved USA Today from extinction with his breakthrough "singing" TV campaign; and made a failing MTV a huge success with his "I Want My MTV" campaign; Lois persuaded millions of Americans to change their motor oil at thousands of Jiffy Lube stations; changed the perception of ESPN from a "demolition derby sports channel" to the No. 1 sports channel; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and produced the music video, Jokerman by Bob Dylan, that is still being called the best music video ever created.
While running one of the hottest ad agencies of its time, Lois also created the world-famous Esquire covers of the '60s that have become essential to the iconography of American culture. They are now installed in the permanent collections of the Museum of Modern Art. A prolific author, he has written eleven books with the twelfth in the works. His Damn Good Advice is a seminal book for the aspiring young talents of the world.
Lois TransMedia will have capabilities in traditional and internet advertising, marketing, public relations, social media, and film production, and will be the creative wing of the award-winning international public relations firm, TransMedia Group (www.transmediagroup.com) and will include the services of TransMedia's strategic partner Bluetooth Creative on Long Island (www.bluetoothcreative.com), an advertising agency that combines market research, strategic planning and media buying, getting the biggest bang for the buck for their clients.
TransMedia was founded in Manhattan in 1981 by Tom Madden, the former NBC Vice President and Special Assistant to the President of NBC, then TV wunderkind Fred Silverman. Now based in beautiful Boca Raton, Florida, TransMedia's clients over the years have included AT&T, Drexel Burnham Lambert, and The City of New York. The firm is best known for having generated over $50 million in media exposure for Rexall Sundown, prior to the firm's founder Carl DeSantis selling the company for $1.6 billion. DeSantis credits TransMedia's publicity for helping to grow the company's nutritional supplement business from $150 million in annual sales to over $900 million.
Tom Madden is also an inspiring writer, best known for his eye-opening, autobiographical best-seller, Spin Man.
Media contact: Adrienne Mazzone 561-750-9800 x2270;
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