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Adweek Names Droga5 the New Breed of Independent Agency

Droga5 Reinvents the Archaic Agency Model


News provided by

Droga5

Aug 25, 2011, 06:17 ET

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NEW YORK, Aug. 25, 2011 /PRNewswire/ -- Ever since Adweek relaunched itself five months ago, the publication has been chronicling the most promising, innovative media entrepreneurs. This week, Adweek released its portfolio charting the new breed of creators, builders, performers, sellers and stars. Droga5 was selected as the new breed of independent ad agency and joins the ranks of Facebook, Ticketmaster, Bloomberg Businessweek, The Guardian and NBC Entertainment.

(Photo: http://photos.prnewswire.com/prnh/20110825/NY58153 )

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Adweek states, "This new breed is helping to shape our future—a future likely based on originality and intrepidness rather than heft, scale, and distribution monopolies."

The publication credits Droga5 with spending the past five years reinventing the antiquated advertising agency model into something new, nimble and smart again. The agency has been hailed as one of the hottest shops in the industry, and its award-winning work has received worldwide acclaim.

"We founded this agency with the intent to do advertising differently, and it's rewarding to be recognized for that approach. At Droga5, we identify a brand's purpose and develop creative solutions that are strategically driven and tailored to each individual client," said Andrew Essex, CEO of Droga5.

With offices in New York, Miami, Auckland and Sydney, the agency is experiencing rapid growth and continues to seek out the best talent. For more information, visit www.Droga5.com. To read Adweek's piece click here and scroll to page six.

About Droga5

2011 AdAge #5 Agency A-List, Droga5 is an award-winning creative and strategic agency based in New York. The award-winning agency, which was founded in 2006, now counts as its clients Puma, Microsoft, Prudential, Unilever, Kraft, Method, Activision, and UNICEF, among others. For more information, please visit the company's web site at www.Droga5.com.

SOURCE Droga5

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