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Adyen lleva el comercio unificado al Japón con el lanzamiento de pagos presenciales
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Dec 13, 2022, 08:00 ET

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Las soluciones de pago con punto de venta en tiendas impulsadas por la plataforma única de Adyen permiten a las empresas mantenerse flexibles a nuevos canales y cambiar las expectativas de los clientes en Japón.

TOKIO, 13 de diciembre de 2022 /PRNewswire/ -- Adyen (AMS: ADYEN), la plataforma global de tecnología financiera elegida por las empresas líderes, anuncia el lanzamiento de su solución de comercio unificado en Japón. El comercio unificado le ofrece a las empresas un control integral de las transacciones en diferentes canales de ventas en la plataforma única de Adyen, lo que permite innovadoras y nuevas experiencias de clientes, como hacer clic y recoger, pasillos infinitos y devoluciones entre canales. 

A medida que Japón se aleja del efectivo y con más empresas expandiendo sus canales de ventas, existe una enorme oportunidad de crecimiento para las empresas que tienen una visión general integrada de todas las transacciones. En una encuesta de empresas a principios de este año, Adyen descubrió que existe un aumento del 24 % en el crecimiento entre las empresas japonesas que conectan sistemas de pago entre todas sus empresas, en comparación con las que no lo hacen. Sin embargo, solo el 16 % de las empresas japonesas dijo que su sistema de pagos está conectado a otras partes de la organización, como operaciones, gestión de la cadena de suministro o gestión de inventario.

«Esto no se trata simplemente de digitalizar o salir sin efectivo. Se trata de ser rápido, flexible y generar un crecimiento. Muy pocas plataformas en Japón pueden fusionar de manera centralizada datos de pagos de tiendas y sitios de comercio electrónico, y ninguna puede hacerlo a escala global. Esto significa que nuestros comerciantes en Japón podrán aprovechar las mismas herramientas de Adyen que utilizan nuestros comerciantes globales más grandes, para optimizar las tasas de autorización, bloquear el fraude y ofrecer experiencias de entre canales sin contratiempos.», señaló Roelant Prins, director comercial de Adyen. «Nos entusiasma llevar esta innovación a Japón y esperamos trabajar con los comerciantes para lanzar nuevas experiencias para sus clientes».

Acerca de Adyen

Adyen (AMS: ADYEN) es la plataforma de tecnología financiera elegida por las empresas líderes. Al ofrecer funciones de pago de extremo a extremo, conocimientos basados en datos y productos financieros en una sola solución global, Adyen ayuda a las empresas a lograr sus metas con mayor rapidez. Con oficinas distribuidas en todo el mundo, Adyen trabaja con empresas como Facebook, Uber, H&M, eBay y Microsoft. El lanzamiento del comercio unificado en Japón, como se describe en esta actualización, destaca la continua expansión y crecimiento de la Adyen en nuevos mercados como parte de su curso normal de negocios.

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