A+E Networks Announces Expanded LifetimeMoms.com Featuring Influential Mom Bloggers and Social Media Experts in Trusted, Multi-Platform Environment

NEW YORK, June 28, 2011 /PRNewswire/ -- Lifetime Moms™, A+E Networks' premier mom blog network that celebrates and inspires real women, today announces expanded content, including video and four new channels on LifetimeMoms.com, that reflect the growing roles and experiences of moms today. The site is the flagship of a network of more than 85 sites.

Since launching in 2009, the Lifetime Moms family of sites has demonstrated strong growth, posting seven consecutive quarters of year on year growth with audiences and more than doubling in size in the last year.

"Lifetime Moms brings together the top influential mom bloggers and social media experts to celebrate their diverse life experiences through compelling stories and opinions," said Kimberly Dobson, VP Lifetime Moms. "Thanks to the combined efforts of our Lifetime Mom Channel Leaders and Affiliate Network, Lifetime Moms now reaches more than one million moms per month.  With our new site and content, we look forward to welcoming more women to the community and becoming an integral part of their daily lives."

Lifetime Moms offers the only opportunity where advertisers can reach moms in a trusted online environment, supported by on-air promotion and customized messaging across all channels including social media.  Lifetime Moms has established advertiser preference with some of the biggest global brands including Milk, Disney and Canon.  "MilkPEP understands the important role mothers play in the health of their families and are excited to launch this new partnership with Lifetime Moms," said Victor Zaborsky, Marketing Director for the Milk Processor Education Program (MilkPEP). "We look forward to sharing exclusive content to help moms build strong families."

New Channels Reflect Expanded Interests of Today's Mom

Lifetime Moms comprises 10 distinct channels headed up by 16 Leaders who provide diverse content that combines personal insights and experiences on a variety of topics relevant to moms today.  They share entertaining and engaging stories that celebrate and inspire moms – both as a woman and as a mom building strong relatable and interactive relationships with the Lifetime Moms audience.

Six of the Lifetime Moms Channels have been expanded, including Family & Parenting, co-hosted by Amy Lupold Bair rated 2nd most influential mom on Twitter by Cision and  Home & DIY, hosted by seven-time Addy Award winner Social Media Strategist, Katja Presnal.  

Lifetime Moms is also introducing four new channels, including Multicultural Moms, hosted by award winning journalist Kimberly Seals Allers and Work & Life, co-hosted by Stephanie Elie a Top 50 Nielsen Power Mom in Digital Media.

"We Just Had to Ask" for More Interaction

The site now hosts a new video series feature called "We Had to Ask…" that allows Channel Leaders to respond personally to questions from the Lifetime Moms community. Each week, Channel Leaders will address a new hot topic from their point of view that can highlight a sponsor brand objective in an authentic story-telling way. Additionally, the site includes a thoughtful and engaging selection of games, sweepstakes, and contest opportunities that reflect the interests of the community.

About A+E Digital Media

A+E Digital Media, a division of A+E Networks, LLC, is a leading provider of digital content for properties including History, Lifetime, A&E, Biography, Roiworld, DressUpChallenge and Lifetime Moms. More than 14 million unique visitors per month engage with the company's digital brands across 13 properties, and millions more consume the content via syndication, social media and mobile.

SOURCE A+E Digital Media