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Aeroflot nombrada de nuevo marca de aerolínea más fuerte por Brand Finance
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Aeroflot (PRNewsfoto/Aeroflot)

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Aeroflot

Apr 26, 2018, 04:35 ET

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MOSCÚ, April 26, 2018 /PRNewswire/ --

Aeroflot ha vuelto a ser nombrada marca de aerolínea más fuerte del mundo por Brand Finance, la consultora de evaluación de marca líder independiente.

     (Logo: http://mma.prnewswire.com/media/561410/Aeroflot_Logo.jpg )

El operador insigne ruso mantuvo su posición en la cima de este ranking global por segundo año consecutivo, y también fue nombrado como una de las principales marcas de Rusia en cualquier sector.

Brand Finance mide la influencia de las marcas de aviación por una serie de factores, como inversión de marketing, familiaridad, fidelidad, satisfacción del personal y reputación corporativa. Aeroflot recibió la más alta clasificación AAA. La puntuación de fuerza de la marca de Aeroflot se adelantó a la de otros operadores globales líderes como American Airlines, Emirates, Turkish Airlines, British Airways, Air China y Singapore Airlines, que fue considerada la mejor en varias clasificaciones a lo largo de los años.

El valor de marca de Aeroflot también creció, aumentando un 13% de año en año a 1.429 millones de dólares estadounidenses.

"Aeroflot ha ocupado su posición como la marca de aviación más familiar del mundo por segundo año consecutivo", dijo el consejero delegado de Aeroflot, Vitaly Savliev. "Mantener nuestra supremacía en la prestigiosa clasificación Brand Finance es un gran honor y un logro singular. Es también la confirmación de un hecho importante, el fortalecimiento de nuestra posición global no es una mera casualidad, sino el resultado de una verdadera estrategia y ejecución actual consistente. El desarrollo y fortalecimiento de la marca Aeroflot implica una serie de distintas dimensiones, y seguiremos desarrollándolo en los mercados de aviación rusos y globales".

"Aeroflot ha invertido fuertemente en su joven flota, ofreciendo una experiencia de producto y cliente superior entre las crecientes expectativas", dijo David Haigh, consejero delegado de la Brand Finance. "Esto se complementa por actividades de marketing, particularmente en Asia". La asociación de Aeroflot con Manchester United -uno de los clubes de fútbol más populares y de éxito del mundo- está también pagando fuertes dividendos a su reputación de marca, dijo David Haigh.

Acerca de Aeroflot  

Aeroflot es la aerolínea insigne de Rusia y miembro orgulloso de la alianza mundial de aerolíneas de SkyTeam. Aeroflot da servicio a 146 destinos en 52 países.

Con 232 aviones, la flota de Aeroflot es la más joven de cualquier aerolínea del mundo que opera más de 100 aviones. En 2017, Aeroflot transportó 32,8 millones de pasajeros (50,1 millones de pasajeros como Aeroflot Group, incluyendo filiales).

Aeroflot se convirtió en la primera aerolínea rusa en conseguir la categoría Four Star Airline de Skytrax y en 2017 fue nombrada Mejor aerolínea de Europa del Este por sexta vez en los Skytrax World Airline Awards. Aeroflot ha sido nombrada Five Star Global Airline por la asociación de aviación estadounidense APEX.

Aeroflot es la mayor marca de aerolíneas del mundo y la marca más poderosa en Rusia de acuerdo con la principal consultoría de estrategia de marca Brand Finance.

Más información en http://www.aeroflot.com/

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