AeroShot Energy Now Available Across New England

AeroDesigns, Inc. announces expanded distribution of its revolutionary air-based energy product, AeroShot Energy, to convenience stores throughout New England

Jul 10, 2012, 09:00 ET from AeroDesigns

CAMBRIDGE, Mass., July 10, 2012 /PRNewswire/ -- Following the widely reported launch of its revolutionary energy product earlier this year, AeroDesigns today announces that it has expanded distribution of AeroShot Energy to convenience stores across New England.  Invented by Harvard professor David Edwards, AeroShot Energy is an air-based boost of energy delivering 100mg of caffeine and a mix of B-vitamins that starts working right away. 

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AeroDesigns has established distribution partnerships with the region's leading distributors, including J Polep, Core-Mark, Great State Beverages, Blue Coast Beverages and Pine State Trading Co. AeroShot Energy is now available in several thousand stores across the region, including 7 Eleven, Verc, Xtra Mart, Champlain Farms, Tedeschi's Food Shops, Henny Penny, L.E. Belcher and Alliance Stores.

AeroShot's patented air-based delivery system is specially designed to deliver a quick boost of energy that starts working right away – anytime, anyplace. AeroShot Energy is available in three delicious flavors – lime, green apple, and raspberry.  Containing the same amount of caffeine as a large cup of coffee, AeroShot delivers just the energy people want with no calories, no liquids, and no mystery ingredients. 

"We are proud to be working with a world class team of distributors and retail partners throughout New England," says Tom Hadfield, CEO of AeroDesigns, Inc.  "We are today launching a major marketing effort in the northeast, including print advertisements, radio spots, billboards, sampling teams, and online promotions."

After raising $13.5 million financing in the past 12 months, led by Polaris Venture Partners and Flagship Ventures, AeroDesigns recently appointed global communications & public relations agency Cohn & Wolfe and independent advertising and branding agency, Mechanica, as its agencies of record.

"Cohn & Wolfe is thrilled to help take the AeroShot Energy brand to the next level," said John Hollywood, Chief Strategy Officer of Cohn & Wolfe.  "This is a brand story steeped in true innovation and a relevant, one-of-a-kind product that can carve its own path in a cluttered category."

For more information on AeroShot Energy, visit

About AeroDesigns:  Founded by Harvard professor David Edwards in 2010, AeroDesigns is pioneering air-based delivery systems to reimagine the consumption of food, nutrients and medications.  AeroDesigns is inspired by ArtScience Labs, a non-profit, international network of cultural innovation labs with its base in Paris and led by Dr. Edwards.  AeroDesigns is based in Cambridge, Massachusetts.

About ArtScience Labs:  ArtScience Labs is a network of culture labs founded by David Edwards that catalyze idea translation through art and design experiments at frontiers of science, described in Edwards' books ArtScience: Creativity in the Post-Google Generation (Harvard Press 2008) and The Lab: Creativity and Culture (Harvard Press 2010). ArtScience Labs explores innovation as a creative process that is neither completely aesthetic nor scientific, but a fusion of both. With bases in Paris, France (Laboratoire, The Lab Store) and Boston USA (The ArtScience Prize), ArtScience Labs has partners in Asia, Europe, Africa, and North America. Through its educational program The ArtScience Prize, ArtScience Labs engages thousands of urban teens and university students each year around the world, and has produced since 2007 cultural and commercial innovations that meet the public in stores and galleries around the world. AeroShot is a pure expression of this vision.

About Mechanica:  Mechanica, an eight-year old Newburyport, Mass. based firm employs twenty strategists, creative directors and brand directors pioneering a new approach to creating compelling, profitable brand experiences. Mechanica's innovative approach removes the barriers between product, organization, and brand development efforts through integrating deep strategic engagements with governing brand ideas and network-based collaboration.  This results in an unprecedented level of strategic relevancy, creative flexibility and resultant business growth.  Current and recent Mechanica clients include: Saucony, AeroShot Energy, Fallon Community Health Plan, Communispace, Houghton Mifflin, Kronos, PTC, Abt Associates, Symantec, and the U.S. State Department.

About Cohn & Wolfe:  Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity.  The agency's strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success.  Over its 40-year history, Cohn & Wolfe's award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2012, Advertising Age recognized Cohn & Wolfe's independent-minded, entrepreneurial culture by naming it one of the "Best Places to Work in Marketing & Media" for the second consecutive year.  The agency has more than 1,100 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.

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