Aerosoles Steps Into Internet-Delivered Background Music With Trusonic

Jun 22, 2010, 05:00 ET from Fluid Music Canada's Trusonic, Inc.

SAN DIEGO, June 22 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores today announced that Aerogroup International's Aerosoles Stores ("Aerosoles"), a leading specialty retailer of fashion-right shoes, will begin deploying Trusonic's in-store music solution to all of its 100+ retail locations.

Keeping with Aerosoles' mission of providing a unique and customer-focused selection of footwear, Trusonic will develop specialized playlists drawing on its vast library of Major Label Music.  Trusonic will deliver the playlists using its own Trusonic Media Player, which updates in-store music and messaging via a network or modem connection on a daily basis.

"Trusonic's music programming team demonstrated a clear understanding of our brand, our shoppers, and the need for a quick turn around on new and relevant musical selections to our stores," said Lynn Harvey, Director of Marketing for Aerosoles.  "We're pleased to be deploying their cost efficient Internet-based delivery platform to all of our locations."

"Trusonic continues to demonstrate its leadership position in the background music industry to fashion-oriented retailers with its talented music programming team and vast library of Major Label and Directly Licensed music," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "Trusonic is thrilled to be participating in the development of a custom and unique audio experience for Aerosoles stores."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic offers its clients a virtually unlimited array of music programming options through its vast library of Major Label and Directly Licensed Artist music. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information email Mark Elfenbein at mark@trusonic.com or visit: www.trusonic.com.

About Aerosoles

Aerosoles is a leading brand of footwear based in Edison, New Jersey. Since 1987, Aerosoles has developed high quality, comfortable and fashion-right shoes at affordable prices. We have over 1,100 employees to help us design, import, distribute and market a broad range of footwear and accessories.  Aerosoles shoes are distributed worldwide in over 100 Aerosoles Retail Stores and in thousands of department and specialty stores locations. In addition, within the United States the Aerosoles collection may be conveniently purchased through our Aerosoles Catalog and through our website at: www.aerosoles.com.

SOURCE Fluid Music Canada's Trusonic, Inc.



RELATED LINKS

http://www.trusonic.com


http://www.aerosoles.com