AFAI's First "Kaya Shack"™ Marijuana Store Open For Business; Customer Acceptance, Media Coverage Exceeds Expectations

PORTLAND, Ore., July 7, 2014 /PRNewswire/ -- Alternative Fuels Americas, Inc. (AFAI) confirmed today that the Company's subsidiary Marijuana Holdings Americas, Inc. opened its first Kaya Shack™ on Thursday, July 3, 2014 at 10:00 a.m. Initial reception by both patrons and the media exceeded management's expectations.

The Grand Opening was widely covered, with film crews and journalists joining in marking the historic opening of the first legal marijuana dispensary to be owned and operated by a U.S. publicly traded company. Press Includes:

• "Kaya Shack Looks to be Starbucks of Medical Pot"  KGW News Channel 8 reporter Cathy Marshall was one of the first on the scene at the Grand Opening of the first Kaya Shack, and in an interview with CEO Craig Frank noted that the design is one that the owners want to repeat at least twice in Portland, then across Oregon and next in Florida…
• "Kaya Shack Takes Medical Pot Upscale, Mainstream"  Fox Affiliate KOIN 6 reporter Kohr Harlan interviewed one of the first customers, army veteran Justin Orzechowski who said he finally found a place to buy marijuana that he isn't ashamed of going into. "This is my first time being here … it's a very professional atmosphere, very business like setting and you won't be able to find a more respectable or professional place …"
• "Kaya Shack Opens in Portland, Envisioning Nations First Publicly Traded Chain of Marijuana Dispensaries (photo gallery)" Mark Graves of the Oregonian has exclusive pictures featuring some of the company's initial 18 strains of locally grown marijuana including the company's proprietary, high-THC "Kaya Kush" Marijuana Strain as well as a complete line of cannabis concentrates and edibles products sold under the Kaya Shack™ brand (all products grown and produced in Oregon, and tested and certified by an independent lab).

"Our store and our concept have been well received. We are pleased that people are enjoying the Kaya Shack experience and the high quality of the wide selection of medicines we offer," states Lori Brown, store manager.

The Company has targeted adding an additional 4-6 Kaya Shacks in Oregon and has plans to place Kaya Shacks in other states once pending legislation passes (including its home state of Florida where a referendum on medical marijuana will be on the ballot in November). "The Grand Opening was an unqualified success," states CEO Craig Frank. "Customers are finding our concept refreshing and inviting, and recognize the care and dedication that went into creating the Kaya Shack brand. Our quality and our service levels were repeatedly given accolades and we are establishing a loyal and satisfied customer base."

About Alternative Fuels Americas (AFAI)

AFAI (OTCQB: AFAI) is a disruptive sectors company seeks to identify and enter early stage business opportunities that mark a significant change in the status quo from which to extract value for its shareholders. The company's alternative fuels division has pioneered the development of above ground oil fields in Central America and continues to innovate clean fuel - recently focusing on aviation fuel.

Marijuana Holdings Americas (MJAI)

AFAI's subsidiary, Marijuana Holdings Americas, Inc. was founded to enter the rapidly growing medical and recently legalized recreational marijuana market with the goal of securing new medical and recreational marijuana licenses, potentially acquiring existing Cannabis production/sales operations and evaluating related business opportunities, subject to legal compliance and advice of counsel. The Company owns and operates the first legal marijuana dispensary to be operated by a U.S. publicly traded company – Kaya Shack™.

IMPORTANT DISCLOSURE: AFAI and MJAI are planning execution of their stated business objectives in accordance with current understanding of State and Local Laws and Federal Enforcement Policies and Priorities as it relates to Marijuana (as outlined in the Justice Department's Cole Memo dated August 29, 2013), and plan to proceed cautiously with respect to legal and compliance issues. Potential investors and shareholders are cautioned that AFAI and MJAI will obtain advice of counsel prior to actualizing any portion of their business plan (including but not limited to license applications for the cultivation, distribution or sale of marijuana products, engaging in said activities or acquiring existing Cannabis production/sales operations). Advice of counsel with regard to specific activities of AFAI and MJAI, Federal, State or Local legal action or changes in Federal Government Policy and/or State and Local Laws may adversely affect business operations and shareholder value.

Forward Looking Statements

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

For more information visit www.afai-mjai.com or contact Investor Relations: 561-210-7664

SOURCE Alternative Fuels Americas, Inc.