Affinia Manhattan Appoints Finn Partners As Agency Of Record

Sep 17, 2012, 10:07 ET from Finn Partners

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Affinia Manhattan, part of the Denihan Hospitality Group, has selected Finn Partners, a Ruder Finn Group company, to be the agency of record for the iconic New York hotel. Finn Partners was retained to assist the hotel as it unveils a 24 million dollar redesign that makes it a stylish and sophisticated retreat while emphasizing the energy of the city.


The communication strategy involves aggressive media relations initiatives, consumer promotions and events, trade activities and rebranding the hotel as the perfect place to stay in the center of the city due to its unbeatable location steps from major areas of business and leisure including Madison Square Garden, Herald Square and Bryant Park.

"Finn Partners presented fresh thinking and new ideas, while remaining extremely focused on our brand promise to our guests," said Katie Meyer, vice president of corporate communications, Denihan Hospitality Group. "The program will create unmarked awareness for our hotel as we complete our redesign and bring in new guests who may not have considered the hotel before."

"New York City has plenty of hotels. Our communications program is designed to tell the Affinia Manhattan story, which is that of a historic hotel transforming itself physically and expressively to fit the comfort and needs of today's modern traveler.  Consumers and media will enjoy rediscovering this hotel, filled with New York charm, as it modernizes while maintaining its emphasis on guest service and comfort," said Gail Moaney, managing partner and director of Finn Partners' Travel and Economic Development practice. 

About Affinia Manhattan
Conveniently situated adjacent to Madison Square Garden and Penn Station, close to Times Square, Chelsea art galleries and Herald Square, Affinia Manhattan offers an unpretentious and authentic hospitality experience just steps from New York City's most exciting neighborhoods and attractions. Each of the hotel's 618 guest rooms and suites have been redesigned for maximum comfort by the world-renowned design firm, Rockwell Group, and include custom-designed Affinia beds and 6-choice pillow menu, wireless internet, flat-screen TVs, iPod docking stations, comfortable living spaces and several suites that feature kitchens, outdoor terraces and iconic New York City views. The hotel's restaurant, Niles New York City Restaurant & Bar, offers contemporary American cuisine, stylish decor and a  lively atmosphere. Affinia Manhattan also features attractive function space for meetings and social events, and in-room spa treatments. Affinia Hotels is a member of Stash Hotel Rewards, a loyalty program for over 150 independent hotels and is owned and operated by Denihan Hospitality Group, a nationally-recognized, independent owner and operator of boutique hotels operating under The James and Affinia brands, in addition to a number of luxury independent properties, including The Surrey and The Benjamin in New York City

About Finn Partners
Finn Partners builds on the outstanding legacy of Ruder Finn while shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of public relations services, including digital and social media. Our specialty areas include technology, consumer, travel/economic development, global issues, arts and public and corporate affairs. Headquartered in New York City, the company has regional operations in Chicago, Los Angeles, San Francisco, Washington D.C. and Jerusalem, and leverages international capabilities via Ruder Finn's global network of offices and affiliates. Find us at and follow us on Twitter @finnpartners.

SOURCE Finn Partners