Affinion Group Adds to Consumer Protection Business with Acquisition of Credit Card Registration Portfolio

Jan 06, 2010, 11:17 ET from Affinion Group, Inc.

NORWALK, Conn., Jan. 6 /PRNewswire/ -- Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers, today announced it has expanded its world-class suite of consumer protection products by acquiring a portfolio of credit card registry subscribers and the associated fee revenue stream from one of the country's largest national financial institutions.

This credit card registration program is designed to protect, assist and reimburse customers whenever a registered card is lost or stolen. Customers enjoy the benefits of placing just one call to cancel and replace all lost or stolen cards, access emergency cash, activate credit monitoring, identity theft assistance and expense reimbursement.

"This transaction demonstrates Affinion's core capability of providing customer engagement solutions to our client partners that help them drive retention, customer satisfaction and incremental revenue," said Tom Rusin, President and Chief Executive Officer of Affinion, North America. "Our size, scale and experience enable us to offer a strategic, cost-effective option for our client that allows them to focus on their core business while providing valued consumer protection services that provide peace of mind for their customers. At the same time, we have the opportunity to deliver enhanced products and services that will strengthen relationships and build loyalty."

About Affinion Group

As a global leader with more than 35 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,500 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,550 employees throughout the United States and in 12 countries, primarily in Europe, and markets in 15 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit

Safe Harbor Statement

"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Affinion Group's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year and other periodic reports filed with the Securities and Exchange Commission from time to time.

SOURCE Affinion Group, Inc.