Affinion Security Center BreachShield Adds New Benefits to Identity Theft Protection Solutions

BreachShield Data Breach Experts to Exhibit at Upcoming IAPP Privacy Academy

Sep 12, 2011, 08:46 ET from BreachShield

STAMFORD, Conn., Sept. 12, 2011 /PRNewswire/ -- Affinion Security Center (ASC) announced today that its BreachShield Division, a leading provider of data breach preparation and response and identity theft protection services, has added new benefits to the BreachShield identity theft protection service.  BreachShield provides a full data breach response solution for companies affected by a data breach, including comprehensive identity theft protection services that help mitigate the risks to a company's customers and brand following a data breach.  The new benefits include application monitoring and children's social security monitoring.

BreachShield provides comprehensive logistics, disclosure, identity theft protection, customer care and crisis communications services to companies preparing for or affected by a data breach.  BreachShield's identity theft protection services are fully customizable and include a wide array of benefits, including credit monitoring and alerts, credit reports and scores, a credit information hotline, identity fraud service support and identity theft insurance.  The new benefits include children's social security monitoring which is important due to the increasing prevalence of child identity theft which often goes undetected until after age 18 when credit may be requested.  The other new benefit, application monitoring, provides enhanced identity theft detection and prevention by scanning millions of credit and service applications and alerting customers should their personal or financial information be found on an application. Identity theft protection is a critical component of successful data breach response, as data breaches often leak personal and financial data from customers, employees and others onto the internet, leaving individuals at risk for fraud and identity theft.

"We are constantly evaluating the changing needs of our clients and developing new benefits to help them respond in a cost-effective yet customer-centric way in the event of a data breach," said Michael Morelli, Director of Affinion Security Center's BreachShield Division. "The new children's social security monitoring and application monitoring benefits are an example of how Affinion's data breach response and identity theft protection expertise allows us to continually innovate our client offering in response to constantly evolving threats."

Affinion Security Center's BreachShield data breach preparation and response experts will be on hand at the International Association of Privacy Professionals Privacy Academy September 14th – 16th in Dallas, TX to discuss the new benefits, as well as answer questions regarding the BreachShield service and provide insight into data breach preparation and response best practices.

About Affinion Security Center

Affinion Security Center (ASC), a division of Stamford, Connecticut-based Affinion Group, is a global leader in providing identity protection and data security solutions to corporations and individuals. For over 35 years products within ASC have been powering many of the world's leading personal data protection solutions offered to consumers by local, national and multi-national enterprises in the financial sector.  ASC currently protects over 15 million subscribers with services including IdentitySecure, PrivacyGuard, PC SafetyPlus and Hotline, and serves enterprise and government agencies with the data breach preparation and response tool, BreachShield. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP). For more information please visit

SOURCE BreachShield