Affinity Solutions Adds Rewards Industry Veteran Amy Hunt To Senior Management Team

NEW YORK, April 7, 2011 /PRNewswire/ -- Affinity Solutions, the leading provider of partner-funded rewards, today announced the appointment Amy Hunt to Senior Vice President of Client Services. Hunt will oversee the delivery of strategically driven results, value-added solutions and flawless execution for Affinity Solutions' network of valued financial services, processors, issuing banks, insurance and retailer clients. She has over 16 years of loyalty marketing, strategic planning, consultative selling and management experience.

"Our position as a leading innovator in the partner-funded rewards space has led to significant growth in our business and opportunities for our clients," said Jonathan Silver, President and CEO of Affinity Solutions. "We are pleased to have Amy join our team. Amy is a forward-thinker in our space, with a wealth of experience in managing loyalty programs."

Before joining Affinity Solutions, Hunt, a graduate of the University of Iowa, served in account and business management roles at Maritz, a leading provider of loyalty solutions. During her nine-year tenure there, she was responsible for overseeing loyalty strategy and account planning to deliver marketing solutions and ensure successful implementations of loyalty programs. Amy's clients at Maritz included American Express, Citibank, HSBC, Smith Barney and Wells Fargo. Prior to joining Maritz, Amy was a senior consultant at Eucid, a professional services company. She was also on the management team for DATACORE Marketing, a leading database marketing company managing telecommunications, utility, retail and hospitality clients.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship-marketing and partner-based rewards programs. Its innovative platforms leverage a rich database of customer information, valuable rewards from merchant partners, experiential benefits, and editorial content, to drive deeper customer relationships for its partners.  Affinity Solutions provides a full range of services – from the technical to the creative – in building and maintaining its relationship-marketing programs. Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched Affinity Dashboards™, a comprehensive view of customer shopping behavior that provides retailers with near real-time insight on their performance relative to competitive retailers. Affinity Dashboards also help drive marketing strategies, as well as key merchandising and purchasing decisions.

SOURCE Affinity Solutions

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