Affinity Solutions Adds Rewards Industry Veteran Wendy Norman to Senior Management Team

NEW YORK, Feb. 28, 2012 /PRNewswire/ -- Affinity Solutions, the leading provider of transaction-based targeted marketing solutions, today announced the appointment of Wendy Norman to Executive Vice President of Retail Strategy and Business Development. Norman will oversee the delivery of Affinity Solutions' innovative, analytics-driven loyalty marketing technology and service platforms to its strategic network of valued retailer clients.  She has over 25 years of direct marketing, strategic planning, consultative selling and management experience, and serves as an advisor to several major retail marketing trade associations.

"As we've evolved our business from inventor of the merchant-funded reward space into our current position as leading innovator in transaction-based marketing solutions, we've driven both significant growth in our business and created major opportunities and value for our clients," said Jonathan Silver, President and CEO of Affinity Solutions.  "Wendy Norman's track record of driving market share growth for top-level national retailers speaks for itself. Her knowledge and proven leadership in the direct and loyalty marketing spaces for retailers will be a huge asset as we deliver powerful new card-linked offers to retailers via our Spot ON platform."

Before joining Affinity Solutions, Norman served as the Senior Vice President for Direct Channels at Epsilon, a leading provider of direct marketing solutions. Prior to joining Epsilon, Wendy was a senior vice president at Harte Hanks, a direct marketing services provider, where she oversaw loyalty marketing and retail markets. Wendy has also held senior management positions at Digitas, Commsoft, Agency.com, and E-Centives, among others.  Wendy currently serves on the Retail Marketing Council of the Direct Marketing Association, the advisory councils of the Global Retail Marketers' Association, the National Retail Federation, and Loyalty 360.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship marketing and retailer-based rewards and incentives programs.  Affinity leverages proprietary analytics applied to a range of customer data in a privacy-controlled environment, to deliver the right offers most likely to drive desirable customer behavior for its bank and retailer partners. Affinity has partnerships with over 450 national and regional banks, including Sovereign Bank, U.S. Bank, and Capital One, as well as over 25,000 retail partners.  Its innovative programs also incorporate experiential benefits and editorial content that 'delight and entertain customers before, during and after they shop', to drive deeper customer relationships for their partners.

SOURCE Affinity Solutions, Inc.