Affordable Eye Tracking Peripheral and Gaze Interaction Solutions: VI Webshop Opens at

Jun 13, 2013, 17:17 ET from Visual Interaction GmbH

POTSDAM, Germany, June 13, 2013 /PRNewswire/ --

VI's myGaze® Computer Accessory Makes Eye Tracking Technology Available for Application Developers and for UX Professionals using Morae 3.3

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Visual Interaction (VI) today launches their webshop at for easy access to its affordable myGaze® gaze tracking peripheral and gaze interaction solutions which add eye tracking and eye control functionality to a next generation of user interfaces. Currently VI offers the myGaze® gaze tracking peripheral with three editions of software development kits and a first dedicated solution for UX Professionals at a very affordable price level. With these offerings VI starts to deliver on its mission to make an eye tracker and gaze-interaction available as a mainstream human computer interface, e.g. for gaze-controlled video gaming or gaze interaction with consumer PCs and in professional applications. VI also offers affordable gaze tracking solutions for focused applications such as UX analysis with TechSmith's Morae 3.3 software.

"Gaze control will revolutionize human-computer-interaction and will become as common a part of multimodal user interfaces as mouse and touch screen." Says Manfred Fallis, CEO of VI. "Gaze based interaction will not replace the mouse but rather blend in with other interaction modalities. Our myGaze® is a perfect starting point and eye tracking tool for the many developers in academia and industry to realize their ideas of next generation interfaces. Our goal is to make gaze-based interaction commonly available and affordable and prevent anybody from monopolizing the technology. Tobii, one of the high-price incumbents in the market has announced to bring 5,000 Tobii Rex units to market this year. Visual Interaction plans at least twice this number - 10,000 units until year end. Applications developed with and for myGaze® will likely be easy to adapt to other gaze trackers and thus will be able to address a market only limited by imagination."

VI is launching the myGaze® webshop now for most countries in Europe, the USA and Canada. Other markets will follow soon. The offerings cover three different editions of VI's myGaze® SDK: for professional developers, academic/educational institutes and enterprises. Under any of these editions myGaze® modules are available for use with the applications developed with the SDKs. Furthermore, VI will make its webshop available as a platform for sales of applications developed for the myGaze® gaze tracking peripheral.

The first application available on the VI myGaze® webshop is VI's own solution for UX professionals: The myGaze® Professional UX Gaze Tracking Lab for Morae 3.3.


About Visual Interaction GmbH (VI)

Visual Interaction ( (VI) has taken on the mission to provide easy to use and affordable gaze tracking and gaze based interaction solutions for a broad professional, educational and consumer audience and for developers. VI partners and collaborates with leaders around the world to create best in class solutions. VI myGaze® trackers rely on eye tracking technology by SensoMotoric Instruments (SMI) from Germany, for more than 20 years a leader in eye tracking solutions.

More information and webshop at:

SOURCE Visual Interaction GmbH