African American Office of Gay Concerns and the Mayor's Office LGBTQ Commission Launch 'Status Is Everything' HIV Testing Campaign

To Increase HIV Testing Rates in Newark 'Status Is Everything' Pioneers New Media, Text Messaging, and Social Media

Jan 27, 2010, 07:00 ET from African American Office of Gay Concerns

NEWARK, N.J., Jan. 27 /PRNewswire/ -- On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org) and Newark's LGBTQ Commission will kick-off "Status Is Everything", a pioneering, Newark, NJ focused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24.  This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers - text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.

Social Media

Twitter - http://bit.ly/69k7mP

Facebook - http://bit.ly/SIEFacebook

YouTube  - http://bit.ly/SIEBernard1

Causecast - http://bit.ly/SIECausecast


The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven "friendly reminder" e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and lightrail signs.

WHEN:  THURSDAY, FEBRUARY 4, 2010


      8:30AM - 10:00AM    -   NETWORKING CONTINENTAL BREAKFAST      

      Newark City Hall, Rotunda, 920 Broad Street, Newark, NJ

      Open To All


      11:00AM    -    PRESS CONFERENCE        

      Newark Municipal Council's Chamber, Room 221, 920 Broad Street, Newark, NJ

      Open To All


      Speakers

      Mayor Cory A. Booker, City of Newark

      Mildred Crump, President, Newark Municipal Council

      Laurence Ganges, MSW, Assistant Commissioner, New Jersey Department

        of Health and Senior Services: Division of HIV/AIDS Service

      Gary Paul Wright, Executive Director, AAOGC

      Kimberlee S. Williams, Principal and Marketing Director, FEMWORKS

      Danielle Bush, Counseling, Testing and Referral Services Manager, North

        Jersey Community Research Initiative (NJCRI)

      Dwight Peavy, Executive Director, Newark EMA HIV Health Services

        Planning Council

      Timothy Daniels, Campaign Model and Spokesperson


      2:00PM - 3:00PM    - MOCK HIV TEST SESSION FOR B-ROLL

      North Jersey Community Research Initiative (NJCRI) - 393 Central Avenue, Newark,

       NJ 07102

      - Media Only Please -


      Interviews

         Timothy Daniels, "Status Is Everything" Spokesperson

         Danielle Bush, NJCRI

         Brian McGovern, Executive Director, NJCRI

         Gary Paul Wright, Executive Director, AAOGC

           Concerns


      6:00PM    -    LGBTQ COMMUNITY SOCIAL MIXER

      The Spot, 45 Commerce Street, Newark, NJ

      Open To All To Attend



WHERE:  Please see WHEN section.      


SOURCE African American Office of Gay Concerns



RELATED LINKS

http://www.StatusIsEverything.org