African investor relations smartphone "App" launched

MAURITIUS, Africa and NEW YORK, Jan. 16, 2013 /PRNewswire/ -- African Information Solutions for Companies Online BVI Limited ("African Is Cool") is pleased to announce the African IR App, a smartphone application that allows African stock exchange traded companies to optimize their investor relations ("IR") content for iPhone, iPad and Android mobile devices.  The African IR App is powered by theIRapp™, the leading investor relations app platform engine. 

Graham Young, said on behalf of African Is Cool, "Our initial target markets are Zimbabwe and Zambia, markets that have both compelling and interesting potential. In Zimbabwe we will be working with Big Law Management Consultants Pvt Ltd ("BLMC") a firm dedicated to online investor relations for Zimbabwe Stock Exchange listed equities.

Rob Stangroom, Big Law's CEO said, "Between 8 – 10% of our investor relations website traffic is from Smartphones. Not only does our relationship with theIRapp™ promote investment into Zimbabwe, it also enables our ZSE listed company clients to enjoy a closer relationship with top investors and customers to enhance brand and corporate reputation. Moving to mobile is the next logical step in investor relations."

Mark Tunmer, CEO of Imara Holdings Limited, a pan African investment banking and securities trading group, welcomed the initiative, "Zimbabwe and Zambia are interesting emerging market opportunities and the ability of Zimbabwean listed companies to communicate directly and effectively on the World's fastest growing medium should maximise their investor visibility with global and local investment markets. This initiative is good for our markets."

Jeff Corbin, co-founder of theIRapp said, "Our goal at theIRapp is to facilitate the transmission of public company information for companies trading on any global stock exchange to investors throughout the world.  The mobile device is the likely conduit for this exchange of information.  Through our partnership with African Is Cool, investors will now be able to access information on some of Africa's most interesting and emerging companies."

About African Is Cool

African Is Cool is an online investor relations consultancy that implements managed web-based corporate communications to enhance governance and promote good online investor relations practices in Africa. Working with African Is Cool BLMC is an online investor relations services consultancy located in Zimbabwe and manages the online investor relations function of 16 ZSE listed companies.

About the Zimbabwe Stock Exchange

The Zimbabwe Stock Exchange is the official stock exchange of Zimbabwe with a market capitalisation of US$3.94bn as at 4 January 2013. The exchange has 15 registered broking members and 76 listed equities.

About theIRapp™

theIRapp™ (www.theIRapp.com) is a turnkey mobile investor relations application building solution available to all publicly traded companies listed on all global stock exchanges. It enables a company's investor relations information to be downloaded via Apple's App Store on the iPhone and iPad as well as Google Play for Android devices. theIRapp is a simple way for investors to engage with critical company and stock information. theIRapp delivers easy sharing of content with colleagues and friends as a next generation IR solution for establishing transparency, building shareholder loyalty, and expanding an investor following.

By providing a company's ticker symbol and logo, a public company can have its own customized app available as a free download across millions of investors in less than three weeks. Through theIRapp, retail and institutional investors have access to automated, real-time stock price information (via live data feeds), press releases, SEC filings, analyst coverage, corporate documents (fact sheets, presentations, etc.), videos, audiocast conference calls, upcoming events and other custom company information.

Jeff Corbin +1 212 896 1255

SOURCE theIRapp