LOS ANGELES, Jan. 8, 2015 /PRNewswire/ -- Contemporary lifestyle and premium denim brand AG Jeans announces the appointment of Skinmint as the brand's exclusive distributor for China, Hong Kong, Macau and Taiwan.
This will be AG Jeans' first large-scale endeavor in the territory. In the next six months, Skinmint will open several AG branded shop-in-shop locations inside high-end department stores operated by Skinmint's parent company, Golden Eagle Retail Group Ltd (3308.HK), home to luxury brands including Coach, Dior, Giorgio Armani, Gucci, Hermes and Michael Kors.
"AG is very excited to be partnering with Skinmint to expand our brand into China," says Sam Ku, AG Jeans' VP/Creative Director. "Skinmint's expertise and intimate knowledge of the market will be invaluable in terms of building brand awareness and success. We have been carefully monitoring the market, and we feel that the timing is right for us to start this partnership and build a great business together."
China's demand for sophisticated and unique choices has grown with the rise of the country's middle class and slowing of its luxury market.
"China is expected to become the largest retail market in the world within the next five years, and its consumers are ready for contemporary brands," says Betty Hsu, CEO of Skinmint. "AG's stylish sensibility and devotion to creating the very best apparel and denim will resonate with the Chinese consumer."
Established in 2000, AG emerged as a leading influence in the premium denim industry, elevating the traditional blue jean with meticulously cut silhouettes, artful distressing, and fabrics of the finest quality. Initially founded with an exclusive focus on luxury denim, AG's evolution into a contemporary lifestyle brand began in 2008 when Samuel Ku, son of founder Yul Ku, took over as Creative Director. Since then, Samuel and the AG design team have focused on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.
For more than a decade, Skinmint has been on the leading edge of international retail, launching and managing contemporary brands throughout Asia. Through its extensive relationships and in-depth experience, Skinmint is now embarking on a new phase of development after becoming a subsidiary of Golden Eagle Retail Group Ltd in 2014. As part of the Golden Eagle family, Skinmint will bring established Western contemporary brands to the Chinese market on an unprecedented scale. Skinmint has offices in Los Angeles, Hong Kong and Nanjing, China.