Agaia Home Names Douglas Meyer As CEO

Nov 20, 2013, 08:00 ET from Agaia, Inc.

Veteran of Colgate-Palmolive, Burt's Bees and Benckiser Takes Reins As Agaia's Green Cleaning Products Launch in 2,000 Walmart Stores Nationwide

NEW YORK, Nov. 20, 2013 /PRNewswire-USNewswire/ -- Douglas Meyer, a 40-year consumer packaged goods veteran, has been named CEO of Agaia Home, the consumer arm of Agaia, Inc., the Fort Lauderdale-based manufacturer of highly efficacious green cleaning products. Meyer previously was CEO of Burt's Bees, the world's largest natural personal products company and before that was Vice President and General Manager at Colgate-Palmolive and President of North America and Regional Manager of the Americas at Benckiser.


Meyer joins Agaia Home, a wholly owned subsidiary and the consumer arm of Agaia, Inc., to lead the global expansion of Agaia's home care products powered by the patented Evolve technology, made entirely from sustainable, plant-based ingredients free of phosphates, chlorine and petrochemicals.  Earlier this month, Walmart announced that it has launched Agaia's new line of green cleaners with Evolve technology in 2,000 stores nationwide and through under Walmart's private label Great Value Natural brand.

"We're delighted that an industry leader of Doug's caliber recognizes the revolutionary nature of our technology and its potential for transforming the household cleaning industry," said Benjamin Shell, Chairman and CEO of Agaia, Inc.  "Safe, non-toxic cleaners are finally taking center stage, and Doug's arrival at Agaia is an important moment in the shift from petroleum-based cleaners to the post-petroleum era."

After personally using Agaia glass and laundry cleaning products throughout his Manhattan home, Meyer was convinced that Agaia's patented Evolve technology could not only revolutionize the green cleaning industry, but also the entire household products cleaning industry.

"I'm well-trained by some of the world's best companies, know what to look for, and at first couldn't believe the excellence of these products," Meyer said. "I literally spent the first 40 years of my career preparing for this opportunity – to lead a game changing technology with the ability to transform the marketplace while, at the same time, greatly benefitting the environment."

Meyer's initial responsibilities include managing the exclusive Walmart relationship, further building the Agaia Home Division and expanding Agaia's Evolve Technology into global consumer products.  He is based in Manhattan, NY.

About Agaia, Inc.
Agaia, Inc. (pronounced A•guy•a) is changing how the world cleans. Established in 2011, the company's patented bio-science, Evolve®, is the first 100% natural, non-toxic, green cleaning technology capable of outperforming chemical-based cleaners, detergents, degreasers, and disinfectants. Available for use in consumer, commercial, industrial applications, Evolve-based products are distributed in the Americas, Asia, Australia and Europe. Evolve's consumer products are available in North America exclusively at Walmart, marketed under the Great Value Natural brand. For more information, please visit and


Emily Hendricks

SOURCE Agaia, Inc.