Agaia Partners with Walmart on New Green Cleaning Technology for Consumers

Evolve® - First All Natural Cleaning Technology Capable of Outperforming Chemical Cleaners Powers Walmart's New Great Value Natural line

Nov 08, 2013, 08:00 ET from Agaia, Inc.

FORT LAUDERDALE, Fla., Nov. 8, 2013 /PRNewswire/ -- In coordinated news announced today by Wal-mart Stores, Inc. (NYSE: WMT), Agaia, Inc. introduced Evolve®, the patented green cleaning technology empowering Walmart's Great Value Naturals, a new line of all-natural cleaning products that are as effective as leading conventional cleaners.

The launch of Great Value Naturals, available now in more than 2,000 Walmart stores across the U.S., signals a dramatic advance in all-natural cleaning, bringing a new chapter in "green cleaning" to consumers everywhere.

"With the launch of Great Value Naturals, Green cleaners are finally taking center stage. Our patented Evolve technology allowed us to create a line of household care products that deliver everything consumers want -- safety, efficacy and affordability," said Benjamin Shell, CEO of Agaia, makers of Evolve. "Customers will find that, in addition to being proven safe for people with multiple chemical sensitivities (MCS), they have remarkable cleaning, deodorizing and stain fighting power."

Agaia and Walmart Walmart's announcement today debuting Evolve as the technology within the Great Value Natural brand is the result of an 18 month joint development relationship between the two companies.

"At Walmart, we aspire to make our products more sustainable and the new line of Great Value Naturals allows us to provide green cleaners that are effective, affordable and good for the environment," said Alberto Dominguez, vice president and divisional merchandise manager for Walmart. "Agaia looked past traditional solutions and developed a new model for green cleaning that we're proud to offer to customers under the Great Value brand."

Why Evolve Technology is Different Developed by Agaia, the powerful new Evolve technology that powers the Great Value Natural product line achieves cleaning results at levels previously only realized through the use of toxic, petroleum-based cleaners, detergents, and degreasers. Additionally, Evolve is one of the most powerful odor neutralizers available and any product manufactured from Evolve inherently kills odors.

The patented Evolve technology is the first green cleaning technology capable of matching and in most cases, outperforming petrochemical based cleaners, detergents, and degreasers without costing more than chemical cleaners. The technology proactively captures and helps to quickly break down soils, grease, grime and severe odors, without chemical fumes or residues. It is readily biodegradable, nontoxic and petroleum and carcinogen-free. Evolve is manufactured entirely from sustainable, plant-based ingredients and other all natural ingredients and is free from synthetic additives or catalysts — it is truly 100% all natural.

Evolve is safe for people as well as pets, good for the environment and safe on virtually any fabric and surface.

"As the first green technology to match the potency of chemical cleaners, Evolve delivers a level of clean that consumers often notice after a single use. Depending on how we blend the formulation, Evolve not only matches the strength of chemical cleaners, in many cases Evolve is capable of delivering results above national brands without costing consumers more," said Benjamin Shell, CEO of Agaia, makers of Evolve.  "It's no longer necessary to sacrifice the familiar strength of traditional cleaners to have a toxic-free environment at home.  With the Evolve technology, consumers get, for the first time, the best of both worlds -- superior cleaning and all-natural safety."

Where to Purchase Great Value Naturals The Great Value Natural line of products based on the new Evolve technology is now available in more than 2,000 Walmart stores across the U.S. Find a local store at

About Agaia, Inc. Agaia, Inc. (pronounced A-guy-a) is changing how the world cleans. Established in 2011, the company's patented bio-science, Evolve®, is the first 100% natural, non-toxic, green cleaning technology capable of outperforming chemical-based cleaners, detergents, degreasers, and disinfectants. Available for use in consumer, commercial, industrial applications, Evolve-based products are distributed in the Americas, Asia, Australia and Europe. Evolve's consumer products are available in North America exclusively at Walmart, marketed under the Great Value Natural brand. For more information, please visit, and

About Walmart  Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our 10,955 stores under 69 banners in 27 countries and ecommerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting  and, on Facebook at and on Twitter at Online merchandise sales are available at and


Image with caption: "Evolve technology is safe for people as well as pets, good for the environment and safe on virtually any fabric and surface." Image available at: 

Image with caption: "Agaia, Inc. has partnered with Walmart to introduce Evolve, the new patented green cleaning technology empowering Walmart's Great Value Natural products." Image available at:

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Emily Hendricks 212.299.8959

Corporate Inquiries:

Anthony Giordano, Agaia, Inc. 954.366.7200

SOURCE Agaia, Inc.