Agel To Introduce A Revolutionary New Skin Care Line

DALLAS, May 4, 2015 /PRNewswire/ -- Agel Enterprises, a company within the CVSL Inc. [NYSE MKT: CVSL] family of companies, intends to soon introduce the next generation of skin care.

The new skin care system is expected to be unveiled in September in Lyon, France, at Agel's annual convention.  Agel is a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries. Today's announcement was made by John Rochon Jr., CVSL's vice chairman and chief financial officer. 

The name of the new skin care line and its unique ingredients are being kept secret until the official launch.  The products will be available exclusively through the Agel independent sales force. 

Testing and design are complete and production has begun on the new products.

Developed by a distinguished cosmetic chemist, the new line is a luxury skincare system that has been designed to renew and illuminate the skin by combining the highest quality natural ingredients.  Unlike ordinary skin care products that are little more than masks, the new product goes to the very source of life and regeneration -- and combines it with the ultimate symbol of luxury.

The new line is a three-part beauty regimen consisting of a cleanser, a concentrated serum and a facial cream. 

"We are absolutely thrilled and honored that Agel will be offering what we believe to be the newest and most exciting skin care line in the world," said Jeff Higginson, Agel's co-CEO.  "From the packaging to the product itself, it is simply extraordinary.  We expect that when customers try it, they will never be satisfied with other skin care products again.  It is an incredible breakthrough and we can't wait to unveil the details."

About CVSL

CVSL is a growing federation of direct-to-consumer companies. Within CVSL, each company retains its own separate brand identity, sales force and compensation plan. CVSL companies currently include The Longaberger Company, a 42-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; My Secret Kitchen, a U.K.-based seller of gourmet food products; Uppercase Living, which offers an extensive line of customizable vinyl expressions for display on walls in the home; and Kleeneze, a UK-based seller of cleaning, health, beauty, home, outdoor and a variety of other products. CVSL also includes Happenings, a lifestyle publication and marketing company.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements include statements about the timing of the unveiling of the new skin care line and the anticipated customer results after they try the products. These statements are subject to a number of risks and uncertainties, including our ability to unveil the product line when anticipated, the customer demand for the products and the risks outlined under "Risk Factors" in CVSL's Annual Report on Form 10-K/A for its fiscal year ended December 31, 2014 and those risks discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

CVSL Investor Relations Contact: LHA, Ed McGregor ([email protected])
CVSL Media Contact: Russell Mack ([email protected])

SOURCE CVSL Inc.