Agencia Estado Signs Partnership With PR Newswire
Agreement provides for distribution of releases sent by PR Newswire to content platforms for businesses of Agencia Estado
SAO PAULO, Aug. 8, 2011 /PRNewswire/ -- Agencia Estado (AE), pioneer and national leader in providing information online and in real time for the financial market in Brazil, has just signed a partnership with PR Newswire, global leader in innovative communication and marketing services. As per the agreement, AE will Begin to reproduce releases distributed by Newswire on its content platforms for its own businesses, such as AE Broadcast, AE Midia and AE Comunicacao Empresarial.
The new service will reach the entire portfolio of Agencia Estado clients, such as communications vehicles (newspapers, magazines, sites and radio and TV broadcasters), a total of more than 15,500 subscribers, as well as the readers of the Estado de Sao Paulo, or the Estadao. The information will be made available by content platforms in real time for a highly select and segmented audience.
"These are two great communication and content companies that are going to take advantage of the specificity of the businesses of each one to create a new approach that seeks to disseminate information to markets in general. The new service will reach the trading desks of the financial market, the terminals of the editors of the Brazil's main communications vehicles and the largest media vehicles and content portals in the country," explains Daniel Parke, general manager of Agencia Estado.
To Marco A. Franca, President of PR Newswire in Brazil and Vice President for Latin America, the partnership is a sign of a new positioning of the communications market in the country. "We are still far from changing the culture of sending releases by e-mail, which jam the inboxes of Brazilian journalists, but this partnership demonstrates one more step in the direction of distributing relevant content through segmented technology platforms. That is, journalists and the specific audience in question can obtain information that is sectorized and coming straight from the source on reliable online channels."
About Agencia Estado – A pioneer in the distribution of information online and in real time, and a provider of digital solutions for professional markets, AE has consolidated its leadership through its product AE Broadcast, with more than 15 thousand users in its base, disseminating the best financial information in the country. Founded in 1970, it produces and releases content via advanced distributions systems to a variety of audiences, such as entrepreneurs, executives, financial and governmental institutions, communications media, individual investors and professionals.
About PR Newswire – A global leader in innovative communication and market services, enabling organizations to connect and engage their target audiences in dialogue all over the world. A pioneer in the commercial news industry, PR Newswire has been connecting clients with audiences for 55 years in more than 170 countries and in more than 40 languages, through its unparalleled network of offices. PR Newswire has offices in 16 countries in South and North America, Europe, Asia and the Middle East, as well as through its exclusive affiliations with the principal news agencies all over the world. PR Newswire is a subsidiary of UBM plc, a leader in global business media serving business professionals all over the world.
Information for the Press:
Lucia Faria Inteligencia em Comunicacao
Marco Barone - [email protected]
Antonio Saturnino - [email protected]
Phone: +011-55-11-3277-8891 extensions 29 and 32
www.ae.com.br
SOURCE Agencia Estado
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