Agency Veteran Lissa Forsterer Joins McClenahan Bruer Communications as Business Development Director

PORTLAND, Ore., June 21, 2011 /PRNewswire/ -- McClenahan Bruer Communications (McBru), a full-service, marketing communications agency for technology business-to-business companies, announced today it has hired Lissa Forsterer to serve as business development director. In this capacity, Forsterer is charged with expanding the agency's global client base, cultivating new partnerships and helping to strategically expand service areas.

"After 18 years serving technology business-to-business companies, McBru has developed extraordinary expertise in communicating with, and effectively influencing, technology buyers," said Kerry McClenahan, CEO of McBru. "And, as the media landscape has rapidly evolved over the past few years, we have evolved along with it, broadening our service offering to meet the needs of our clients. We're poised now to expand our business, and have complete confidence that Lissa will lead us to increased growth in our client base, service offering and partnerships."

Prior to joining McBru, Forsterer held executive positions within several creative agencies. From an early internship at LCF&L on Madison Avenue in the late 1980s to leading the largest agency account at Opus Creative for the last ten years, Forsterer has honed her skills creating strategic marketing programs that deliver results for her clients.

"While I've worked with a range of clients across many industries, I have a special affinity for technology business-to-business," said Forsterer. "McBru's expertise with this market, along with an unusually rich portfolio of services, gives me a wonderful platform from which to build business and drive growth."

About McClenahan Bruer Communications

At McBru, we focus exclusively on marketing for tech business-to-business companies. Our clients win awareness and preference in their markets because we understand technically savvy decision makers, from CEOs to engineers. Plus we've honed the processes, programs and creative that deliver measureable results. That's why leading IT, software, semiconductor, electronics and other global tech companies choose McBru for advertising, influencer relations, social media, content marketing, lead nurturing and audience engagement.

SOURCE McClenahan Bruer Communications