Agency Veteran Tim Fry Launches 468 Communications
Firm Chosen to Create New Mobile Marketing Platform for the San Juan Islands, Top Tourist Destination for the Pacific Northwest
Jun 25, 2015, 09:00 ET
SEATTLE, June 25, 2015 /PRNewswire/ -- Today, 20-year public relations industry veteran, Tim Fry, launched 468 Communications, specializing in communications services and location-based marketing. The firm will introduce products and services to address the growing issue of diminished engagement in place brought on by the ubiquity of digital and mobile technology – a phenomenon outlined in a white paper entitled, "The Presence Economy," authored by Fry and available for download at 468communications.com.
"We have become enveloped by digital and mobile information and technology, eroding our engagement with the people and places around us," said Fry, president of 468 Communications. "To address this serious issue we must create more value around presence so that businesses invest in technology and services that contribute to – instead of detract from – engagement."
Fry also announced today that San Juan County has chosen 468 Communications to launch a mobile marketing platform for the San Juan Islands, a top Pacific Northwest tourist destination. Using the Mixby™ platform from Seattle-based Artifact Technologies, 468 will create a smartphone app, San Juan Islands by Mixby, to expose visitors to tourist destinations, engage them more deeply in those places, and enable them to share their experiences digitally with others.
"Tim is one of the best storytellers around," said Greg Heuss, CEO of Artifact Technologies. "The combination of Mixby with 468 Communications' strategic and creative content gives places like the San Juan Islands a powerful and unmatched platform for promoting engagement in their communities."
At launch, 468 Communications' other clients include: Alane Adams Studios, Chrono Therapeutics, Electricfoxy, iCIMS and San Juan County.
About 468 Communications
468 Communications helps organizations be more present with their communities through creative storytelling and practical use of technology. Clients hire 468 to create their organization's stories to drive community and commerce. The firm was founded by Tim Fry, who has more than twenty years of experience in storytelling coaching, opinion research, brand campaigns and product launches for clients ranging from local communities to the world's biggest brands. Tim created 468 based on the belief that an investment in presence – led by storytelling – results in more informed decisions by individuals and businesses. Learn more at http://468communications.com.
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