Agile Messaging Workshop Offers Boulder Tech Startups And Entrepreneurs Framework For Articulating Their Company's Story

Workshop outlines strategic positioning and messaging, and combines Agile principles of build, test and continuous improvement

Jan 06, 2014, 12:00 ET from Catapult PR-IR

BOULDER, Colo., Jan. 6, 2014 /PRNewswire/ -- Seasoned and early stage entrepreneurs alike often struggle with articulating what their company does in a clear, concise manner, namely the dreaded "Elevator Pitch." On Jan. 27, 2014, Catapult PR-IR and Idyllic Software will host the Agile Messaging Workshop, a three-hour interactive working session that helps tech startups, entrepreneurs and established businesses review, refine and create new messaging for their organization. The complimentary workshop will take place at The Riverside (Agora / Food / Fuse) in Boulder at 5:30 p.m.


To register please visit (

The "Agile MessagingWorkshop" is a three-hour forum that will guide attendees through a proven framework for developing and articulating their company pitch based on the Agile principles of "build, test and improve." The first part of the session will explain the importance of clear, crisp positioning and messaging. Next, attendees will walk through a number of examples and a proven framework for developing their own company story.  Attendees will then break into groups to work collectively on their own narrative and finish up with a "before and after" comparison.

Brian Tsuchiya, co-founder of Idyllic Software and a co-sponsor of the event, says attendees will gain an improved foundation for telling their story in a clear, understandable and compelling way. "Developing a company pitch is oftentimes one of the toughest things for entrepreneurs. Yet, it is such an important factor in so much of what they do. It is the basis for helping attract investors, customers, partners and draw new employees. The list just goes on and on."

Guy Murrel, co-founder of Catapult PR-IR in Boulder and the featured presenter of the Agile Messaging Workshop, agrees. "Having worked with emerging growth and start-up companies for the last 14 years, one of the biggest challenges for business owners is telling their company's narrative. The framework we have created has been used time and again by these types of companies and helps level the playing field – so not only do they clearly articulate their company and value proposition, but take control of their destiny by positioning themselves as market leaders and drivers."

The Agile Messaging Workshop is co-sponsored by Catapult PR-IR and Idyllic Software. It will take place from 5:30 to 8:30 p.m. on Jan. 27 at The Riverside (Agora / Food / Fuse) in Boulder. It is a collaborative, interactive workshop that yields immediate benefits to attendees. The workshop is complimentary and will include light food and beverages. For more information and to register, please visit: (

About Catapult PR-IR:

Catapult PR-IR provides strategic marketing and public relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes the Cloudpath Networks, CollabNet, CrowdIt, FreeWave Technologies, Inovonics and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company's web site at (

About Idyllic Software:

Idyllic Software provides full stack Ruby on Rails software development. The company works with visionary and inspiring companies that are changing the world through technology. Idyllic focus on LOHAS-based companies. What can we build for you? For more information on Idyllic Software, call 720-515-0394 or visit the company's web site at (

Media Contact:
Mary Cochran
Catapult PR-IR
Office: 303-581-7760, Ext 10