AHAlife.com Appoints Fern Mallis to Board of Advisors

Jul 08, 2013, 12:04 ET from AHAlife.com

NEW YORK, July 8, 2013 /PRNewswire/ -- AHAlife.com, the leading curated marketplace for unique and undiscovered brands, has appointed fashion industry titan Fern Mallis to its board of advisors. Fern is a trusted, forward-thinking leader in the industry and her experience in building and scaling New York Fashion Week internationally is invaluable.

Fern Mallis is widely known for her role as Senior VP of IMG Fashion and is hailed as the creator of New York Fashion Week, when she served as Executive Director of the Council Fashion Designers of America (CFDA). Currently the host of prestigious conversation series Fashion Icons w/Fern Mallis, at New York's 92nd Street Y, Mallis also hosts industry talk show Fashion Insiders w/Fern Mallis on SiriusXM's flagship celebrity talk channel, STARS. While her lifelong career among the world's top designers, retailers, and journalists has earned her a permanent seat within the fashion community's elite, her expertise in the business of fashion remains invaluable. "Throughout my career, one of the biggest struggles I have seen is the lack of agility the fashion industry has to evolve digitally. AHAlife's reputation as a trusted discovery platform makes them the natural partner for any luxury brand looking to expand their web audience," said Fern Mallis of her advisory position.

"Fern innovatively created New York Fashion week, an authentic stage allowing the most talented designers to reach a global audience; as an industry veteran I am excited for her to share her expertise with us," said founder & CEO of AHAlife Shauna Mei. Since launching two years ago, it has been AHAlife's passion to enable brands to share their stories and celebrate creativity with a global audience. The evolution seen through the platform's recently refreshed design allows for a highly engaging experience focused on storytelling for AHAlife's one million plus users. AHAlife enables these designers to share their stories and inspirations directly with consumers through AHAlife's proprietary commerce and content management technology.

Other members of the AHAlife advisory board include former French Minister of Commerce Renaud Dutreil and wellness expert Dr. Deepak Chopra.

About AHAlife Holdings, Inc.:

AHAlife.com connects the best the world has to offer to the most discerning individuals from around the globe inspiring visitors to lead a conscious and inspired life. The mission was to build a sustainable platform celebrating, cherishing and protecting creativity. Founded in September 2010 by MIT engineer-turned commerce and media industry expert Shauna Mei, AHAlife.com received wide media acclaim hailing its full-price full-value business model and being ahead of the major industry trend merging content, curation and commerce. Based in New York City, AHAlife.com is a digital destination for exceptional product discovery, enlightening content, and a global view on the most intriguing pockets of the world. Its intelligent, curated lens is focused on the people, objects and practices that inspire and educate. AHAlife allows readers to directly interact with artisans, collectors, designers and industry insiders.

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Tara Dhingra

SOURCE AHAlife.com