AHAVA Introduces A Fresh New Scent To The Mineral Botanic Line: Lemon & Sage Collection

An uplifting and refreshing treat for the skin and senses

Jan 25, 2016, 09:00 ET from AHAVA Dead Sea Laboratories

NEW YORK, Jan. 25, 2016 /PRNewswire/ -- AHAVA Dead Sea Laboratories, the World's Dead Sea Beauty Authority, adds 4 new fresh and zesty new products to its best-selling Mineral Botanic Collection that embodies the line's youthful aura and vitality – Lemon & Sage Velvet Cream Wash, Lemon & Sage Velvet Body Lotion, Lemon & Sage Rich Body Butter and Lemon & Sage Velvet Hand Cream. The luxurious products are as stimulating and environmentally sound as they are pure and pampering.

The Lemon & Sage Mineral Botanic Collection is a healthy treat for the skin and senses, sparked by the benefits and uplifting bouquet of Lemon and Sage. Lemon Peel Extract is packed with vitamin C and is naturally exfoliating to boost skin renewal as it lightens and brightens the skin, enhancing its clarity, softness and radiance. Sage Extract is rich with nourishing oils, essential minerals (calcium) and vitamin A which help to protect skin against free radicals, refine skin's texture and impart fresh vigor and tone to fatigued skin.

"AHAVA's new Lemon & Sage Mineral Botanic Collection is destined to become every nature lover's go-to body must-have," said Rahel Danon, Chief Marketing Officer at AHAVA Dead Sea Laboratories. "Lemon and Sage is a refreshing sensorial experience for consumers who like light, clean and natural fragrances, and this uplifting scent is sure to become a quick favorite."

  • MINERAL BOTANIC VELVET CREAM WASH—LEMON & SAGE
    Enriched with Macadamia and Sunflower oils, natural moisturizers and Dead Sea minerals, this gentle-foaming body wash cleanses and softens the skin with the scent and sensations of Lemon & Sage. Its velvety-cream texture leaves skin refreshed and re-energized. Suitable for all skin types. Free from SLS / SLES, Parabens, GMO's, mineral oil and other harsh ingredients. 17 Fl. Oz. /500ml $24.00
  • MINERAL BOTANIC VELVET BODY LOTION—LEMON & SAGE
    This velvety-light gel body lotion caresses the skin with the rejuvenating freshness and smoothness of Lemon & Sage. Powered by hydrating Osmoter™, AHAVA's exclusive blend of Dead Sea minerals, plus Aloe Vera and Shea Butters, it provides long-lasting moisture protection against dryness and leaves the body totally exhilarated and delightfully scented. 13.5 Fl. Oz. /400ml $28.00 Also available in Travel Size. 3.5 Fl. Oz. /85ml $10.00
  • MINERAL BOTANIC RICH BODY BUTTERLEMON & SAGE
    Ultra-luxurious and super nourishing with the revitalizing benefits of Lemon and Sage, this velvety-textured body butter treats skin with the nourishment it needs to feel smooth and comforted all day. Enriched with Shea Butter, Peach Butter and hydrating Osmoter™, AHAVA's blend of replenishing minerals, it restores hydration and suppleness while locking in moisture. 8 Oz. /235g. $30.00
  • MINERAL BOTANIC VELVET HAND CREAM—LEMON & SAGE
    This velvety-rich yet lightweight cream comforts on contact with the benefits of Lemon & Sage. The first hand treatment to join the AHAVA Mineral Botanic Collection, it is packed with clarifying extracts, Dead Sea minerals and skin-soothing botanicals that instantly smooth away dryness. It leaves nothing behind but touchable-soft, smoothed hands embraced by an uplifting and refreshing scent of Lemon & Sage. 3.4 Fl. Oz. /100ml $23.00

The Lemon & Sage Mineral Botanic Collection will be available January 2016 at ULTA and Kohl's stores nationwide and on ahavaus.com.

For more information, please visit www.ahavaus.com or join the conversation on Facebook, Instagram or Twitter.

About AHAVA
Founded in 1988, AHAVA Dead Sea Laboratories is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, the Company employs a truly unique scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, renowned internationally for their superior efficacy. AHAVA harvests and formulates the rich natural resources of this magical region in strict compliance with recognized international standards.

Media Contact:
Havas Formula
Louise Gonzalez
(646) 762-8733
gonzalez@havasformula.com

SOURCE AHAVA Dead Sea Laboratories



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