AI-Native Influencer Partner Tano Taps Lumanu for Creator Payouts and Compliance

Tano extends its Lumanu-powered payments infrastructure from creator campaign compensation to its Affiliate Programme Management service

NEW YORK & LONDON, Aug. 27, 2026 /PRNewswire/ -- Tano, an AI-native influencer partner that scales creator campaigns on TikTok and Instagram without adding headcount, today announced an expanded partnership with Lumanu, the payments and compliance platform for the global creative economy. Tano has extended its use of Lumanu's API from flat-fee creator compensation to payouts for its Affiliate Programme Management service.

Tano is an AI-native influencer marketing partner built on a simple split: AI handles the manual work, so humans are unlocked to build relationships. Tano's AI analyses creator profiles, audience data, and content signals across TikTok, Instagram and YouTube, surfacing the right creators for a brand at a scale no team could review by hand. Human strategists own everything from there - negotiation, campaign briefs, and strategic decision-making - so creators get the best service a brand can offer. The model lets Tano clients run campaigns of more than 4,000 creators without adding headcount, with new clients going live in under 24 hours.

In January 2026, Tano partnered with Lumanu to handle creator payments and tax reporting for its creator campaigns. In July 2026, Tano expanded that partnership so Lumanu could power payouts for its Affiliate Programme Management service, a recurring, high-volume payment motion for affiliate creators.

To protect client funds, Lumanu creates a dedicated bank account for each Tano client. Funds sit in that account before a creator earns a commission, so Tano can instantly pay creators at the moment of conversion instead of on net terms. Clients can fund their accounts in USD, GBP, or EUR, while creators receive payment in their local currency through local-to-local rails like ACH, SEPA, and Visa Direct.

Lumanu acts as the master vendor for every transaction. It collects W-9 and W-8 forms, files 1099s, and does compliance checks for each creator onboarded, so tax liability never reaches Tano's team or its clients. As a result, Tano runs the entire payout and compliance process through Lumanu's API, without adding back-office staff. Lumanu processes more than $1.5 billion in payments annually to over 500,000 creators and freelancers across 180+ countries and 130+ currencies.

Will Caplan, CEO, Tano "Our business model is built to unlock the human marketer. We use AI for what it's best at. It finds the right creators from data no team could process by hand. This lets our strategists 10x the amount of time they spend building and owning creator relationships. When it comes to paying those creators and staying compliant, we didn't want AI or our own team managing support and compliance. That's Lumanu's job, and their reputation made the choice easy."

 Paul Johnson, Co-Founder and Head of Operations, Lumanu. For confirmation "Tano got the architecture right. AI handles intelligence, humans handle relationships, and infrastructure handles the money. How fast and how reliably a creator gets paid is the part no one can automate away, and Tano built its whole model to protect it."

Built for Global Scale

The affiliate payouts integration is live today for Tano clients funding accounts in USD, GBP, or EUR.

About Lumanu

Lumanu is the payments and compliance infrastructure behind creator marketing. It processes over $1.5 billion in payments to more than 500,000 creators, contractors, and vendors globally so brands and agencies can run creator programs without procurement, finance, and legal becoming the bottleneck. DoorDash, Warner Music Group, PepsiCo, and Notion rely on Lumanu to manage their creator payments.

To learn more, visit lumanu.com

About Tano

Tano is an AI-native influencer partner. Tano scales creator partnership ads on TikTok and Instagram without scaling headcount, combining AI-driven creator sourcing, vetting, and content analysis with dedicated human strategists who manage campaigns end to end. Tano handles sourcing, contracts, payments, content rights, and whitelisting, delivering ad-ready creative to paid-media teams.

Learn more at tano.ai

SOURCE Lumanu