SEOUL, South Korea, May 6, 2016 /PRNewswire/ -- A Korean brand specializing in women's clothing, AIN (www.a-in.kr), announced full-scale entry into the global market, assuring itself of its success in the worldwide market.
AIN has been selling its products through other global e-commerce marketplaces seeing favorable responses from customers around the world. As a result, it launched its English (en.a-in.kr) and Chinese (cn.a-in.kr) websites through cafe24 (www.cafe24.com), Korea's largest e-commerce solution brand. AIN will be focusing on marking itself as a strong global brand centering on the Asian region which includes China, Hong Kong, and Singapore.
CEO of AIN, Park A-In, said, "The key to success when entering the global market is providing customers with what they are looking for." He also added that AIN's unique and modern designs as well as the overall perceptive image match the trends that customers around the world prefer, raising expectations for future developments.
While easily matched to other outfits as well, AIN carries products that bring out the wearer's character and uniqueness. Its products are characterized by the use of various colors to accentuate each feature. Besides, one can wear AIN to portray different kinds of looks - minimalist style and unisex looks among many others. AIN is also a contributor to "rational consumption;" in other words, it helps customers save money with its reasonable prices and high quality.
Approximately 20% of the products sold are planned and manufactured directly by AIN. This procedure allows the brand to focus on bringing out its unique colors while enhancing quality.
AIN also actively communicates with customers. It builds closer ties with customers through its social media channels - AIN posts and shares product information, photos, and tidbits. It also provides a variety of benefits for customers through regular promotions and events.
CEO Park went on to say, "Our goal for this year is to achieve 15 billion Korean won in overall sales. We will fully engage in global marketing by reflecting the different cultures and customers' needs while making full use of our product power."
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