Air freshener market to grow by USD 4.60 billion from 2022 to 2027, the market is segmented by application, product, end-user, and geography- Technavio

NEW YORK, Oct. 17, 2023 /PRNewswire/ -- The air freshener market size is expected to grow by USD 4.60 billion from 2022 to 2027, according to Technavio. In addition, the growth momentum of the market will be progressing at a CAGR of almost 5.75% during the forecast period. Product launches are notably driving the air freshener market. However, factors such as threats from counterfeit products may impede market growth. The market is segmented by application (residential, corporate office, car, and others), product (spray/aerosol, electric, and others), end-user (individual users and enterprise users), and geography (Europe, North America, APAC, South America, and Middle East and Africa). Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The FREE sample report is available in PDF format 

Key Segment Analysis
The market share growth by the residential segment will be significant during the forecast period. In residential areas, air fresheners are mainly used to hide unpleasant odors from the hallway, bedroom, kitchen, and toilet. Increasing concerns about indoor air quality and various odors emitted indoors, especially in residential units, have increased the demand for these products in residential applications. Increased consumer spending on lifestyle products is driving consumer demand for premium products. Additionally, market players are increasingly launching new products to meet growing consumer demand. Therefore, such factors will drive the growth of this segment during the forecast period. To know additional highlights and key points on various market segments and their impact in coming years, View FREE PDF Sample Report.

Geographical Market Analysis 

Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Germany, France, and the United Kingdom are some of the key countries contributing to the growth of the European market. The main factor driving the growth of the European market is increasing urbanization, which is improving the living standards of the people in the region and encouraging investments in home care products. In addition, more and more city residents are willing to spend money on premium products with high aesthetic value. This created a huge demand for air fresheners throughout the region. Therefore, certain suppliers active in the market are responding to the growing consumer demand for a wide range of products by expanding their product portfolio. Consequently, these factors will significantly drive the growth of the European market during the forecast period.

Company Insights 
The air freshener market is fragmented, and the companies are deploying organic and inorganic growth strategies to compete in the market. The report analyzes the market's competitive landscape and offers information on several market companies, including:

ABC Compounding Co. Inc., Air Delights Inc., Amway Corp., Aromate Industries Co. Ltd., Beaumont Products Inc., CAR-FRESHNER Corp., Church and Dwight Co. Inc., Dabur India Ltd., Energizer Holdings Inc., Enviroscent Inc., Farcent Enterprise Co.Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group PLC, S.T. Corp., S.C. Johnson and Son Inc., The Procter and Gamble Co., and Xiaomi Inc.

View FREE PDF Sample Report to find additional highlights on the growth strategies adopted by companies and their product offerings.

Related Reports:

The air freshener dispenser market size is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The market size is forecast to increase by USD 4,914.9 million. 

The Air Freshener Market in India size is projected to increase by USD 103.58 million and the market size is estimated to grow at a CAGR of 7.22% between 2022 and 2027. 

Table Of Contents: 

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Application

7 Market Segmentation by Product 

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Company Landscape

12 Company Analysis

13 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio